Avionics News December 2011 - (Page 38)

industry Alphabets Advocating for Aviation Different Targets, Different Methods, CoMMon Goals S t o r y B y D A v e H i g D o n ave you received an entreaty lately from an aviation group asking you to engage with your Congressperson, contact a senator, state lawmaker, mayor, city or county commissioner? All in the name of “supporting” general aviation? There are a lot of these going around. Fact is, as pilots, technicians and members of the entire general aviation community, we all rise and fall on the fates of the community. Thus, we all have a stake in our success, however that may be defined. And, with proposals to institute user fees, change aircraft depreciation cycles, assaults on leaded fuel and opposition to airports, the general aviation community deserves something of a “way to go” for the depth and diversity of aviation advocacy. While dollars may fuel these efforts, achieving results requires more than money. Personal engagement in protecting our interests and our own outreach efforts is what makes these programs succeed. Calls to action on behalf of aviation issues have made thousands of avionics technicians, maintenance mechanics, aircraft owners and pilots the modern voteraction equivalents of the Minute Men at Concord and Lexington. Depending on the issue and the organization seeking action and involvement, these aviation-minded voters may take a moment to call a Congressman, write a senator and email or Tweet officials at state and local levels. They do so because they’ve heard and taken to heart the messages of one or more of the advocacy programs currently in action. Channels Of Communications: More Today Than Ever Before If it seems you are hearing more about general aviation, GA issues and calls to act than you ever remember, well, it’s not your imagination. Before the Internet age, advocacy efforts and their related calls to action depended solely on three channels of communication: U.S. mail, AT&T and personal entreaties at rallies and other events. Mail delivered the bulk of these action calls and their interconnected pleas for donations. Because mailing several thousand pieces cost big bucks, aviation groups generally limited their calls to routine, planned and structured mailings – direct-mail pleadings with focus group-tested text. Emergency or extraordinary events or legislation occasionally necessitated the extraordinary response – responses that cost tens of thousands to print, stuff, ad- H 38 avionics news • december 2011

Table of Contents for the Digital Edition of Avionics News December 2011

Point of Communication
AEA Now
Before & After
The View From Washington
International News and Regulatory Updates
EFB Solutions
Member Profile
Homebuilders
The Top Avionics Sellers for 2011
A Conversation With...
Alphabets Advocating for Aviation
Meet the AEA Board
Member Profile
Business Basics
Theory & Practice
Meet the AEA Staff
Advertisers Index
AEA Members Make Headlines at NBAA Convention
What's New
Marketplace Classifieds

Avionics News December 2011

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