Avionics News February 2012 - 40

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Mary Schmale of Aero Express

With...
documentation to give it a new, fresh look and integrating social media into our marketing. We expanded our overall services when Express Calibration Services was formed several years ago. It is an ISO 17025-certified calibration lab and provides both calibration and repair of test equipment. This enhances what we offer our customers and provides them with a very quick turnaround. I also work on direct mail and email pieces.

What is your job at Aero Express?
We help our customers determine the best test equipment for their needs. We call it “solving their test equipment puzzles.” Sometimes, our customers know they want a certain rating or have a piece of line equipment to perform a job. We help them, based on their requirements and needs, determine the options available and what works best. My job is to help the customer. It is more than just sales and marketing. We emphasize the customer service aspect. I attend trade shows and visit customers throughout the U.S. I love meeting new people and putting faces with the voices I talk to on the phone. When I am not traveling, I help with sales inquiries and marketing. On the marketing side, I have the pleasure of working with the AEA staff. I help put together the details for our advertising with Avionics News and other publications. I also keep our product literature updated and work with our website developers. We’re currently working on a new website design, which will be an enhancement for our customers. We are adding more photos and

How long have you worked there?
Eight years. I started in 2003.

ss ro Expre ale of Ae ary Schm M

ero Express Inc. specializes in aviation test equipment for the ramp and bench. The company buys, sells, trades and rents new and used test equipment, including RVSM, Mode S, ADS-B and TCAS solutions. Aero Express also provides consulting services for new capabilities for opening or expanding an avionics shop. It has been in business for more than 15 years, and the staff has more than 100 years of avionics experience. Recently, Patricia Luebke, Avionics News contributor, spoke with Mary Schmale to learn more about her work at Aero Express.

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Before Aero Express, where did you work?
I worked at Honeywell from 1985 to 2000 in Olathe, Kan. I started in the warranty department processing avionics registrations. I worked there for eight years and then moved into marketing, where I was the administrator for the extended warranty program. After leaving Honeywell, I worked as a loan processor for a mortgage company and also worked for GE in collections. After working in aviation, you develop a passion and seem to be drawn back into it. I’ve grown in the business and continually learn different aspects of aviation.

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Table of Contents for the Digital Edition of Avionics News February 2012

Point of Communication
AEA Now
The View From Washington
International News and Regulatory Updates
Help for See-and-Avoid Aviating
Member Profile
Demonstrated Ability
Before & After
Retrofitting for RNP
A Conversation With...
What Will Economic Recovery Look Like?
Meet the AEA Staff
Member Profile
Look Mom, No Hands!
Business Basics
Pro-to-col
Theory & Practice
Special Report
What's New
Marketplace Classifies
Avionics News February 2012 - Cover1
Avionics News February 2012 - Cover2
Avionics News February 2012 - 1
Avionics News February 2012 - 2
Avionics News February 2012 - 3
Avionics News February 2012 - Point of Communication
Avionics News February 2012 - 5
Avionics News February 2012 - AEA Now
Avionics News February 2012 - 7
Avionics News February 2012 - 8
Avionics News February 2012 - 9
Avionics News February 2012 - 10
Avionics News February 2012 - 11
Avionics News February 2012 - 12
Avionics News February 2012 - 13
Avionics News February 2012 - 14
Avionics News February 2012 - 15
Avionics News February 2012 - The View From Washington
Avionics News February 2012 - 17
Avionics News February 2012 - International News and Regulatory Updates
Avionics News February 2012 - 19
Avionics News February 2012 - Help for See-and-Avoid Aviating
Avionics News February 2012 - 21
Avionics News February 2012 - 22
Avionics News February 2012 - 23
Avionics News February 2012 - 24
Avionics News February 2012 - 25
Avionics News February 2012 - Member Profile
Avionics News February 2012 - 27
Avionics News February 2012 - 28
Avionics News February 2012 - 29
Avionics News February 2012 - Demonstrated Ability
Avionics News February 2012 - 31
Avionics News February 2012 - 32
Avionics News February 2012 - 33
Avionics News February 2012 - Before & After
Avionics News February 2012 - 35
Avionics News February 2012 - Retrofitting for RNP
Avionics News February 2012 - 37
Avionics News February 2012 - 38
Avionics News February 2012 - 39
Avionics News February 2012 - A Conversation With...
Avionics News February 2012 - 41
Avionics News February 2012 - What Will Economic Recovery Look Like?
Avionics News February 2012 - 43
Avionics News February 2012 - 44
Avionics News February 2012 - 45
Avionics News February 2012 - 46
Avionics News February 2012 - 47
Avionics News February 2012 - Meet the AEA Staff
Avionics News February 2012 - 49
Avionics News February 2012 - 50
Avionics News February 2012 - 51
Avionics News February 2012 - Member Profile
Avionics News February 2012 - 53
Avionics News February 2012 - 54
Avionics News February 2012 - 55
Avionics News February 2012 - Look Mom, No Hands!
Avionics News February 2012 - 57
Avionics News February 2012 - 58
Avionics News February 2012 - 59
Avionics News February 2012 - Business Basics
Avionics News February 2012 - 61
Avionics News February 2012 - 62
Avionics News February 2012 - 63
Avionics News February 2012 - Pro-to-col
Avionics News February 2012 - 65
Avionics News February 2012 - 66
Avionics News February 2012 - 67
Avionics News February 2012 - Theory & Practice
Avionics News February 2012 - 69
Avionics News February 2012 - Special Report
Avionics News February 2012 - 71
Avionics News February 2012 - 72
Avionics News February 2012 - 73
Avionics News February 2012 - What's New
Avionics News February 2012 - 75
Avionics News February 2012 - 76
Avionics News February 2012 - 77
Avionics News February 2012 - Marketplace Classifies
Avionics News February 2012 - 79
Avionics News February 2012 - 80
Avionics News February 2012 - Cover3
Avionics News February 2012 - Cover4
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