Avionics News February 2012 - 60

series

BUSINESS BASICS
B Y G R E G L A S L O

Damage Control
B
y at least one measure, 2011 was a year for the record books. The U.S. experienced 12 natural disasters, and each caused at least $1 billion in damage. That’s the highest tally in the 30 years that anyone has kept count. All told, disasters – including the spring tornado outbreak, the Texas wildfires and Hurricane Irene – cost Americans more than $52 billion, and counting. While this is a huge cost, an even bigger cost is the future losses paid by businesses in each locale. Thousands of small companies affected by those storms may never again open their doors. According to the Insurance Information Institute, that number averages about 40 percent. The businesses and the livelihoods they provide simply disappear with the truckloads of debris. Yet, some of this can be prevented. According to a survey by the Ad Council conducted in partnership with the Federal Emergency Management Agency and the American Red Cross, nearly two-thirds of respondents said they don’t have an emergency plan in place for their business. At the same time, 94 percent of small business owners believe a disaster could seriously disrupt their business within the next two years, according to another American Red Cross and FedEx small business survey. “Failing to plan is planning to fail,” said Mike Minzes, CEO of emergency preparedness and business disaster recovery planning company INEVOLVE SB.

How to Protect Your Shop with a Disaster Plan
While you can’t control Mother Nature, you can control how you will react to her mayhem by drafting a disaster-recovery plan for your shop. By charting how you will respond to such an emergency, how you will communicate with your employees, vendors and customers, and how you will restore your money-making services, you will put the pieces together that can help your shop survive once the storm passes. Proper Planning Think of a disaster-recovery plan as any other kind of business plan; it’s just as important as any marketing plan you might devise for a new service offering, even though there is no immediate payoff. “It’s an action plan to follow in

60

avionics news

•

february

2012



Table of Contents for the Digital Edition of Avionics News February 2012

Point of Communication
AEA Now
The View From Washington
International News and Regulatory Updates
Help for See-and-Avoid Aviating
Member Profile
Demonstrated Ability
Before & After
Retrofitting for RNP
A Conversation With...
What Will Economic Recovery Look Like?
Meet the AEA Staff
Member Profile
Look Mom, No Hands!
Business Basics
Pro-to-col
Theory & Practice
Special Report
What's New
Marketplace Classifies
Avionics News February 2012 - Cover1
Avionics News February 2012 - Cover2
Avionics News February 2012 - 1
Avionics News February 2012 - 2
Avionics News February 2012 - 3
Avionics News February 2012 - Point of Communication
Avionics News February 2012 - 5
Avionics News February 2012 - AEA Now
Avionics News February 2012 - 7
Avionics News February 2012 - 8
Avionics News February 2012 - 9
Avionics News February 2012 - 10
Avionics News February 2012 - 11
Avionics News February 2012 - 12
Avionics News February 2012 - 13
Avionics News February 2012 - 14
Avionics News February 2012 - 15
Avionics News February 2012 - The View From Washington
Avionics News February 2012 - 17
Avionics News February 2012 - International News and Regulatory Updates
Avionics News February 2012 - 19
Avionics News February 2012 - Help for See-and-Avoid Aviating
Avionics News February 2012 - 21
Avionics News February 2012 - 22
Avionics News February 2012 - 23
Avionics News February 2012 - 24
Avionics News February 2012 - 25
Avionics News February 2012 - Member Profile
Avionics News February 2012 - 27
Avionics News February 2012 - 28
Avionics News February 2012 - 29
Avionics News February 2012 - Demonstrated Ability
Avionics News February 2012 - 31
Avionics News February 2012 - 32
Avionics News February 2012 - 33
Avionics News February 2012 - Before & After
Avionics News February 2012 - 35
Avionics News February 2012 - Retrofitting for RNP
Avionics News February 2012 - 37
Avionics News February 2012 - 38
Avionics News February 2012 - 39
Avionics News February 2012 - A Conversation With...
Avionics News February 2012 - 41
Avionics News February 2012 - What Will Economic Recovery Look Like?
Avionics News February 2012 - 43
Avionics News February 2012 - 44
Avionics News February 2012 - 45
Avionics News February 2012 - 46
Avionics News February 2012 - 47
Avionics News February 2012 - Meet the AEA Staff
Avionics News February 2012 - 49
Avionics News February 2012 - 50
Avionics News February 2012 - 51
Avionics News February 2012 - Member Profile
Avionics News February 2012 - 53
Avionics News February 2012 - 54
Avionics News February 2012 - 55
Avionics News February 2012 - Look Mom, No Hands!
Avionics News February 2012 - 57
Avionics News February 2012 - 58
Avionics News February 2012 - 59
Avionics News February 2012 - Business Basics
Avionics News February 2012 - 61
Avionics News February 2012 - 62
Avionics News February 2012 - 63
Avionics News February 2012 - Pro-to-col
Avionics News February 2012 - 65
Avionics News February 2012 - 66
Avionics News February 2012 - 67
Avionics News February 2012 - Theory & Practice
Avionics News February 2012 - 69
Avionics News February 2012 - Special Report
Avionics News February 2012 - 71
Avionics News February 2012 - 72
Avionics News February 2012 - 73
Avionics News February 2012 - What's New
Avionics News February 2012 - 75
Avionics News February 2012 - 76
Avionics News February 2012 - 77
Avionics News February 2012 - Marketplace Classifies
Avionics News February 2012 - 79
Avionics News February 2012 - 80
Avionics News February 2012 - Cover3
Avionics News February 2012 - Cover4
http://www.brightcopy.net/allen/avne/56-11
http://www.brightcopy.net/allen/avne/56-10
http://www.brightcopy.net/allen/avne/56-9
http://www.brightcopy.net/allen/avne/56-8
http://www.brightcopy.net/allen/avne/56-7
http://www.brightcopy.net/allen/avne/56-6
http://www.brightcopy.net/allen/avne/56-5
http://www.brightcopy.net/allen/avne/56-4
http://www.brightcopy.net/allen/avne/56-3
http://www.brightcopy.net/allen/avne/56-2
http://www.brightcopy.net/allen/avne/56-1
http://www.brightcopy.net/allen/avne/55-12
http://www.brightcopy.net/allen/avne/55-11
http://www.brightcopy.net/allen/avne/55-10
http://www.brightcopy.net/allen/avne/55-9
http://www.brightcopy.net/allen/avne/55-8
http://www.brightcopy.net/allen/avne/55-7
http://www.brightcopy.net/allen/avne/55-6
http://www.brightcopy.net/allen/avne/55-5
http://www.brightcopy.net/allen/avne/55-4
http://www.brightcopy.net/allen/avne/55-3
http://www.brightcopy.net/allen/avne/55-02
http://www.brightcopy.net/allen/avne/55-01
http://www.brightcopy.net/allen/avne/54-12
http://www.brightcopy.net/allen/avne/54-11
http://www.brightcopy.net/allen/avne/54-10
http://www.brightcopy.net/allen/avne/54-9
http://www.brightcopy.net/allen/avne/54-8
http://www.brightcopy.net/allen/avne/54-7
http://www.brightcopy.net/allen/avne/54-6
http://www.brightcopy.net/allen/avne/54-5
http://www.brightcopy.net/allen/avne/54-4
http://www.brightcopy.net/allen/avne/54-3
http://www.brightcopy.net/allen/avne/54-2
http://www.brightcopy.net/allen/avne/54-1
http://www.brightcopy.net/allen/avne/53-12
http://www.brightcopy.net/allen/avne/53-11
http://www.brightcopy.net/allen/avne/53-10
http://www.brightcopy.net/allen/avne/53-9
http://www.brightcopy.net/allen/avne/53-8
http://www.brightcopy.net/allen/avne/53-7
http://www.brightcopy.net/allen/avne/53-6
http://www.brightcopy.net/allen/avne/53-5
http://www.brightcopy.net/allen/avne/53-4
http://www.brightcopy.net/allen/avne/53-3
http://www.brightcopy.net/allen/avne/53-2
http://www.brightcopy.net/allen/avne/53-1
http://www.brightcopy.net/allen/avne/52-12
http://www.brightcopy.net/allen/avne/52-11
http://www.brightcopy.net/allen/avne/52-10
http://www.brightcopy.net/allen/avne/52-9
http://www.brightcopy.net/allen/avne/52-8
http://www.nxtbook.com/allen/avne/52-7
http://www.nxtbook.com/allen/avne/52-6
http://www.nxtbook.com/allen/avne/52-5
http://www.nxtbook.com/allen/avne/52-4
http://www.nxtbook.com/allen/avne/52-3
http://www.nxtbook.com/allen/avne/52-2
http://www.nxtbook.com/allen/avne/52-1
http://www.nxtbook.com/allen/avne/51-12
http://www.nxtbook.com/allen/avne/51-11
http://www.nxtbook.com/allen/avne/51-10
http://www.nxtbook.com/allen/avne/51-9
http://www.nxtbook.com/allen/avne/51-8
http://www.nxtbook.com/allen/avne/51-7
http://www.nxtbook.com/allen/avne/51-6
http://www.nxtbook.com/allen/avne/51-5
http://www.nxtbook.com/allen/avne/51-4
http://www.nxtbook.com/allen/avne/51-3
http://www.nxtbook.com/allen/avne/51-2
http://www.nxtbook.com/allen/avne/51-1
http://www.nxtbook.com/allen/avne/50-12
http://www.nxtbook.com/allen/avne/50-11
http://www.nxtbook.com/allen/avne/50-10
http://www.nxtbook.com/allen/avne/50-9
http://www.nxtbook.com/allen/avne/50-8
http://www.nxtbook.com/allen/avne/50-7
http://www.nxtbook.com/allen/avne/50-6
http://www.nxtbook.com/allen/avne/50-5
http://www.nxtbook.com/allen/avne/50-4
http://www.nxtbook.com/allen/avne/50-3
http://www.nxtbook.com/allen/avne/50-2
http://www.nxtbook.com/allen/avne/50-1
http://www.nxtbook.com/allen/avne/49-12
http://www.nxtbook.com/allen/avne/49-11
http://www.nxtbook.com/allen/avne/49-10
http://www.nxtbook.com/allen/avne/49-9
http://www.nxtbook.com/allen/avne/49-8
http://www.nxtbook.com/allen/avne/49-7
http://www.nxtbook.com/allen/avne/49-6
http://www.nxtbook.com/allen/avne/49-5
http://www.nxtbook.com/allen/avne/49-4
http://www.nxtbook.com/allen/avne/49-3
http://www.nxtbook.com/allen/avne/49-2
http://www.nxtbook.com/allen/avne/49-1
http://www.nxtbook.com/allen/avne/48-12
http://www.nxtbook.com/allen/avne/48-11
http://www.nxtbookMEDIA.com