Avionics News February 2013 - 50

feature

Best
DEVELOP YOUR

S A L E S P E R S O N

Making the Most of Your Shop’s Website
S T O R Y

T

B Y

P A T R I C I A

hink of your website as one of your
best salespersons. It works 24 hours a
day, 365 days a year. It doesn’t get sick,
have family problems or ask for vacation time.
It remains 100 percent motivated, works nonstop and never asks for a raise. Yes, you must
treat your website well.
There was a time when it was enough just to
have a website. Companies with a website were considered forward-thinking
and on the cutting edge. Those days,
however, are long gone. Today, the
reverse is true. Have you ever researched a company only to find it has
no website? This seems unfathomable,
and you don’t want to do business with
a company without a website.
The general public consensus is that
avionics shops get new customers by
word-of-mouth advertising or through
the Internet. Of course, there’s noth-

50

avionics news

•

february

2013

L U E B K E

ing like a referral from a happy customer or a
pilot talking to another about a great experience with your shop. At the same time, aircraft
owners do research online when looking for a
shop and read about your capabilities. So what
is more important: word-of-mouth advertising
or your website? The truth is it doesn’t matter
– both are crucial.

The Internet is a visual
environment. Fairly or
unfairly, your website
is judged against
your competition.



Table of Contents for the Digital Edition of Avionics News February 2013

Point of Communication
AEA Now
The View From Washington
International News and Regulatory Updates
Portable Powerhouses, VHF to GPS
Member Profile
Wires, Cables, & Connectors
Avionics News Through the Years
The Place To Be
A Conversation With...
Member Profile
AEAviators
Develop Your Best Salesperson
Business Basics
Trailblazer
What's New
Marketplace Classifieds
Before & After
Avionics News February 2013 - Intro
Avionics News February 2013 - Cover1
Avionics News February 2013 - Cover2
Avionics News February 2013 - 1
Avionics News February 2013 - 2
Avionics News February 2013 - 3
Avionics News February 2013 - Point of Communication
Avionics News February 2013 - 5
Avionics News February 2013 - AEA Now
Avionics News February 2013 - 7
Avionics News February 2013 - 8
Avionics News February 2013 - 9
Avionics News February 2013 - 10
Avionics News February 2013 - 11
Avionics News February 2013 - 12
Avionics News February 2013 - 13
Avionics News February 2013 - The View From Washington
Avionics News February 2013 - 15
Avionics News February 2013 - International News and Regulatory Updates
Avionics News February 2013 - 17
Avionics News February 2013 - 18
Avionics News February 2013 - 19
Avionics News February 2013 - Portable Powerhouses, VHF to GPS
Avionics News February 2013 - 21
Avionics News February 2013 - 22
Avionics News February 2013 - 23
Avionics News February 2013 - Member Profile
Avionics News February 2013 - 25
Avionics News February 2013 - 26
Avionics News February 2013 - 27
Avionics News February 2013 - Wires, Cables, & Connectors
Avionics News February 2013 - 29
Avionics News February 2013 - 30
Avionics News February 2013 - 31
Avionics News February 2013 - 32
Avionics News February 2013 - 33
Avionics News February 2013 - Avionics News Through the Years
Avionics News February 2013 - 35
Avionics News February 2013 - The Place To Be
Avionics News February 2013 - 37
Avionics News February 2013 - 38
Avionics News February 2013 - 39
Avionics News February 2013 - 40
Avionics News February 2013 - 41
Avionics News February 2013 - A Conversation With...
Avionics News February 2013 - 43
Avionics News February 2013 - Member Profile
Avionics News February 2013 - 45
Avionics News February 2013 - 46
Avionics News February 2013 - 47
Avionics News February 2013 - AEAviators
Avionics News February 2013 - 49
Avionics News February 2013 - Develop Your Best Salesperson
Avionics News February 2013 - 51
Avionics News February 2013 - 52
Avionics News February 2013 - 53
Avionics News February 2013 - Business Basics
Avionics News February 2013 - 55
Avionics News February 2013 - 56
Avionics News February 2013 - 57
Avionics News February 2013 - Trailblazer
Avionics News February 2013 - 59
Avionics News February 2013 - 60
Avionics News February 2013 - 61
Avionics News February 2013 - 62
Avionics News February 2013 - 63
Avionics News February 2013 - 64
Avionics News February 2013 - 65
Avionics News February 2013 - What's New
Avionics News February 2013 - 67
Avionics News February 2013 - 68
Avionics News February 2013 - 69
Avionics News February 2013 - Marketplace Classifieds
Avionics News February 2013 - 71
Avionics News February 2013 - Before & After
Avionics News February 2013 - Cover3
Avionics News February 2013 - Cover4
http://www.brightcopy.net/allen/avne/57-1
http://www.brightcopy.net/allen/avne/56-12
http://www.brightcopy.net/allen/avne/56-11
http://www.brightcopy.net/allen/avne/56-10
http://www.brightcopy.net/allen/avne/56-9
http://www.brightcopy.net/allen/avne/56-8
http://www.brightcopy.net/allen/avne/56-7
http://www.brightcopy.net/allen/avne/56-6
http://www.brightcopy.net/allen/avne/56-5
http://www.brightcopy.net/allen/avne/56-4
http://www.brightcopy.net/allen/avne/56-3
http://www.brightcopy.net/allen/avne/56-2
http://www.brightcopy.net/allen/avne/56-1
http://www.brightcopy.net/allen/avne/55-12
http://www.brightcopy.net/allen/avne/55-11
http://www.brightcopy.net/allen/avne/55-10
http://www.brightcopy.net/allen/avne/55-9
http://www.brightcopy.net/allen/avne/55-8
http://www.brightcopy.net/allen/avne/55-7
http://www.brightcopy.net/allen/avne/55-6
http://www.brightcopy.net/allen/avne/55-5
http://www.brightcopy.net/allen/avne/55-4
http://www.brightcopy.net/allen/avne/55-3
http://www.brightcopy.net/allen/avne/55-02
http://www.brightcopy.net/allen/avne/55-01
http://www.brightcopy.net/allen/avne/54-12
http://www.brightcopy.net/allen/avne/54-11
http://www.brightcopy.net/allen/avne/54-10
http://www.brightcopy.net/allen/avne/54-9
http://www.brightcopy.net/allen/avne/54-8
http://www.brightcopy.net/allen/avne/54-7
http://www.brightcopy.net/allen/avne/54-6
http://www.brightcopy.net/allen/avne/54-5
http://www.brightcopy.net/allen/avne/54-4
http://www.brightcopy.net/allen/avne/54-3
http://www.brightcopy.net/allen/avne/54-2
http://www.brightcopy.net/allen/avne/54-1
http://www.brightcopy.net/allen/avne/53-12
http://www.brightcopy.net/allen/avne/53-11
http://www.brightcopy.net/allen/avne/53-10
http://www.brightcopy.net/allen/avne/53-9
http://www.brightcopy.net/allen/avne/53-8
http://www.brightcopy.net/allen/avne/53-7
http://www.brightcopy.net/allen/avne/53-6
http://www.brightcopy.net/allen/avne/53-5
http://www.brightcopy.net/allen/avne/53-4
http://www.brightcopy.net/allen/avne/53-3
http://www.brightcopy.net/allen/avne/53-2
http://www.brightcopy.net/allen/avne/53-1
http://www.brightcopy.net/allen/avne/52-12
http://www.brightcopy.net/allen/avne/52-11
http://www.brightcopy.net/allen/avne/52-10
http://www.brightcopy.net/allen/avne/52-9
http://www.brightcopy.net/allen/avne/52-8
http://www.nxtbook.com/allen/avne/52-7
http://www.nxtbook.com/allen/avne/52-6
http://www.nxtbook.com/allen/avne/52-5
http://www.nxtbook.com/allen/avne/52-4
http://www.nxtbook.com/allen/avne/52-3
http://www.nxtbook.com/allen/avne/52-2
http://www.nxtbook.com/allen/avne/52-1
http://www.nxtbook.com/allen/avne/51-12
http://www.nxtbook.com/allen/avne/51-11
http://www.nxtbook.com/allen/avne/51-10
http://www.nxtbook.com/allen/avne/51-9
http://www.nxtbook.com/allen/avne/51-8
http://www.nxtbook.com/allen/avne/51-7
http://www.nxtbook.com/allen/avne/51-6
http://www.nxtbook.com/allen/avne/51-5
http://www.nxtbook.com/allen/avne/51-4
http://www.nxtbook.com/allen/avne/51-3
http://www.nxtbook.com/allen/avne/51-2
http://www.nxtbook.com/allen/avne/51-1
http://www.nxtbook.com/allen/avne/50-12
http://www.nxtbook.com/allen/avne/50-11
http://www.nxtbook.com/allen/avne/50-10
http://www.nxtbook.com/allen/avne/50-9
http://www.nxtbook.com/allen/avne/50-8
http://www.nxtbook.com/allen/avne/50-7
http://www.nxtbook.com/allen/avne/50-6
http://www.nxtbook.com/allen/avne/50-5
http://www.nxtbook.com/allen/avne/50-4
http://www.nxtbook.com/allen/avne/50-3
http://www.nxtbook.com/allen/avne/50-2
http://www.nxtbook.com/allen/avne/50-1
http://www.nxtbook.com/allen/avne/49-12
http://www.nxtbook.com/allen/avne/49-11
http://www.nxtbook.com/allen/avne/49-10
http://www.nxtbook.com/allen/avne/49-9
http://www.nxtbook.com/allen/avne/49-8
http://www.nxtbook.com/allen/avne/49-7
http://www.nxtbook.com/allen/avne/49-6
http://www.nxtbook.com/allen/avne/49-5
http://www.nxtbook.com/allen/avne/49-4
http://www.nxtbook.com/allen/avne/49-3
http://www.nxtbook.com/allen/avne/49-2
http://www.nxtbook.com/allen/avne/49-1
http://www.nxtbook.com/allen/avne/48-12
http://www.nxtbook.com/allen/avne/48-11
http://www.nxtbookMEDIA.com