Avionics News February 2013 - 51

Consider, though, that even after getting a referral, a potential customer’s first step is to review
your shop’s website. So one way or another, the
online storefront you have on display is largely
responsible for your company’s success.
Unlike a brochure, a website requires updating
and revisions. Think of it as a daily newspaper rather than a book. This requirement might make you
groan, but it’s actually good news. You can instantly
offer deals, promote one part of your business over
another and continually guide your customers and
potential customers in the direction you desire.
If it’s been way too long since you’ve updated
your website, drop your ego and answer these questions from the perspective of an aircraft owner looking for a great avionics shop.
What is the first impression my website
gives to viewers?

Just as you walk into a new restaurant and feel
the ambience through the furniture, sound level,
lighting and interior design, a new customer has

an instant impression of your website. Does it
look modern or dated? Does it look professional or
cobbled together? If you didn’t know this company,
what would you think? Sadly, if your website gives
a bad impression, a prospective new customer might
just Google another shop’s website.
The Internet is a visual environment. Fairly or
unfairly, your website is judged against your competition. To help ensure that your website is visually appealing, ask friends and family outside of the
avionics business for honest feedback. You might
not like what you hear, but you’ll be on your way to
making things better.
What does your business do?

The home page of your website must be clear in
describing what your company does. Do you just
sell avionics, or do you also offer installations,
repairs and maintenance? Potential customers want
to know whether or not your shop can service their
Continued on following page

avionics news

•

february

2013

51



Table of Contents for the Digital Edition of Avionics News February 2013

Point of Communication
AEA Now
The View From Washington
International News and Regulatory Updates
Portable Powerhouses, VHF to GPS
Member Profile
Wires, Cables, & Connectors
Avionics News Through the Years
The Place To Be
A Conversation With...
Member Profile
AEAviators
Develop Your Best Salesperson
Business Basics
Trailblazer
What's New
Marketplace Classifieds
Before & After
Avionics News February 2013 - Intro
Avionics News February 2013 - Cover1
Avionics News February 2013 - Cover2
Avionics News February 2013 - 1
Avionics News February 2013 - 2
Avionics News February 2013 - 3
Avionics News February 2013 - Point of Communication
Avionics News February 2013 - 5
Avionics News February 2013 - AEA Now
Avionics News February 2013 - 7
Avionics News February 2013 - 8
Avionics News February 2013 - 9
Avionics News February 2013 - 10
Avionics News February 2013 - 11
Avionics News February 2013 - 12
Avionics News February 2013 - 13
Avionics News February 2013 - The View From Washington
Avionics News February 2013 - 15
Avionics News February 2013 - International News and Regulatory Updates
Avionics News February 2013 - 17
Avionics News February 2013 - 18
Avionics News February 2013 - 19
Avionics News February 2013 - Portable Powerhouses, VHF to GPS
Avionics News February 2013 - 21
Avionics News February 2013 - 22
Avionics News February 2013 - 23
Avionics News February 2013 - Member Profile
Avionics News February 2013 - 25
Avionics News February 2013 - 26
Avionics News February 2013 - 27
Avionics News February 2013 - Wires, Cables, & Connectors
Avionics News February 2013 - 29
Avionics News February 2013 - 30
Avionics News February 2013 - 31
Avionics News February 2013 - 32
Avionics News February 2013 - 33
Avionics News February 2013 - Avionics News Through the Years
Avionics News February 2013 - 35
Avionics News February 2013 - The Place To Be
Avionics News February 2013 - 37
Avionics News February 2013 - 38
Avionics News February 2013 - 39
Avionics News February 2013 - 40
Avionics News February 2013 - 41
Avionics News February 2013 - A Conversation With...
Avionics News February 2013 - 43
Avionics News February 2013 - Member Profile
Avionics News February 2013 - 45
Avionics News February 2013 - 46
Avionics News February 2013 - 47
Avionics News February 2013 - AEAviators
Avionics News February 2013 - 49
Avionics News February 2013 - Develop Your Best Salesperson
Avionics News February 2013 - 51
Avionics News February 2013 - 52
Avionics News February 2013 - 53
Avionics News February 2013 - Business Basics
Avionics News February 2013 - 55
Avionics News February 2013 - 56
Avionics News February 2013 - 57
Avionics News February 2013 - Trailblazer
Avionics News February 2013 - 59
Avionics News February 2013 - 60
Avionics News February 2013 - 61
Avionics News February 2013 - 62
Avionics News February 2013 - 63
Avionics News February 2013 - 64
Avionics News February 2013 - 65
Avionics News February 2013 - What's New
Avionics News February 2013 - 67
Avionics News February 2013 - 68
Avionics News February 2013 - 69
Avionics News February 2013 - Marketplace Classifieds
Avionics News February 2013 - 71
Avionics News February 2013 - Before & After
Avionics News February 2013 - Cover3
Avionics News February 2013 - Cover4
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