Avionics News February 2013 - 53
Gulf Coast Avionics (www.gca.aero)
In addition, before Gulf Coast Avionics is downloaded, you see the company at a glance on the top
one-third of the home page. Visitors quickly see
contact information, store hours and what they do.
It’s easy to navigate and find what you need. The
company does a good job with pricing, which many
shops neglect, and it incorporates video into the
website. In fact, Gulf Coast Avionics already lists
the trade shows where the company will have a
presence this year.
Carolina Avionics (www.carolinaavionics.com)
Finally, the Carolina Avionics website transmits a
wealth of information in a clean fashion. Visitors easily discover that the company primarily does avion-
ics installations and aircraft interiors. The company
makes it easy for a prospective customer to contact
the appropriate staff person. Carolina Avionics also
has links to other aviation companies and information
about the airport where the company is based.
To summarize, when you look at various websites,
you may want to step outside your comfort zone and
also review motorcycle shops, dive shops and flight
schools to draw additional ideas that may help generate new customers for your shop. The bottom line is
your website is an ever-changing marketing tool. The
nature of the Internet is such that you can’t just hastily build a website, dust off your hands and declare it
done. By increasing your efforts to make your website
more effective, you can have your hardest-working
salesperson be more productive and efficient. q
SHOW SPECIALS SAVE YOU $$$
Scan the Code to see
companies will be
offering at the
AEA Trade Show.
56TH ANNUAL AEA
The savings from a
show special could pay
for your convention
March 25-28, 2013
MGM Grand Hotel & Convention Center
Las Vegas, Nev.