Avionics News February 2013 - 53

Gulf Coast Avionics (www.gca.aero)

In addition, before Gulf Coast Avionics is downloaded, you see the company at a glance on the top
one-third of the home page. Visitors quickly see
contact information, store hours and what they do.
It’s easy to navigate and find what you need. The
company does a good job with pricing, which many
shops neglect, and it incorporates video into the
website. In fact, Gulf Coast Avionics already lists
the trade shows where the company will have a
presence this year.
Carolina Avionics (www.carolinaavionics.com)

Finally, the Carolina Avionics website transmits a
wealth of information in a clean fashion. Visitors easily discover that the company primarily does avion-

ics installations and aircraft interiors. The company
makes it easy for a prospective customer to contact
the appropriate staff person. Carolina Avionics also
has links to other aviation companies and information
about the airport where the company is based.
To summarize, when you look at various websites,
you may want to step outside your comfort zone and
also review motorcycle shops, dive shops and flight
schools to draw additional ideas that may help generate new customers for your shop. The bottom line is
your website is an ever-changing marketing tool. The
nature of the Internet is such that you can’t just hastily build a website, dust off your hands and declare it
done. By increasing your efforts to make your website
more effective, you can have your hardest-working
salesperson be more productive and efficient. q

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INTERNATIONAL

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#aea13
avionics news

•

february

2013

53


http://www.gca.aero http://www.carolinaavionics.com http://www.aea.net/convention

Table of Contents for the Digital Edition of Avionics News February 2013

Point of Communication
AEA Now
The View From Washington
International News and Regulatory Updates
Portable Powerhouses, VHF to GPS
Member Profile
Wires, Cables, & Connectors
Avionics News Through the Years
The Place To Be
A Conversation With...
Member Profile
AEAviators
Develop Your Best Salesperson
Business Basics
Trailblazer
What's New
Marketplace Classifieds
Before & After
Avionics News February 2013 - Intro
Avionics News February 2013 - Cover1
Avionics News February 2013 - Cover2
Avionics News February 2013 - 1
Avionics News February 2013 - 2
Avionics News February 2013 - 3
Avionics News February 2013 - Point of Communication
Avionics News February 2013 - 5
Avionics News February 2013 - AEA Now
Avionics News February 2013 - 7
Avionics News February 2013 - 8
Avionics News February 2013 - 9
Avionics News February 2013 - 10
Avionics News February 2013 - 11
Avionics News February 2013 - 12
Avionics News February 2013 - 13
Avionics News February 2013 - The View From Washington
Avionics News February 2013 - 15
Avionics News February 2013 - International News and Regulatory Updates
Avionics News February 2013 - 17
Avionics News February 2013 - 18
Avionics News February 2013 - 19
Avionics News February 2013 - Portable Powerhouses, VHF to GPS
Avionics News February 2013 - 21
Avionics News February 2013 - 22
Avionics News February 2013 - 23
Avionics News February 2013 - Member Profile
Avionics News February 2013 - 25
Avionics News February 2013 - 26
Avionics News February 2013 - 27
Avionics News February 2013 - Wires, Cables, & Connectors
Avionics News February 2013 - 29
Avionics News February 2013 - 30
Avionics News February 2013 - 31
Avionics News February 2013 - 32
Avionics News February 2013 - 33
Avionics News February 2013 - Avionics News Through the Years
Avionics News February 2013 - 35
Avionics News February 2013 - The Place To Be
Avionics News February 2013 - 37
Avionics News February 2013 - 38
Avionics News February 2013 - 39
Avionics News February 2013 - 40
Avionics News February 2013 - 41
Avionics News February 2013 - A Conversation With...
Avionics News February 2013 - 43
Avionics News February 2013 - Member Profile
Avionics News February 2013 - 45
Avionics News February 2013 - 46
Avionics News February 2013 - 47
Avionics News February 2013 - AEAviators
Avionics News February 2013 - 49
Avionics News February 2013 - Develop Your Best Salesperson
Avionics News February 2013 - 51
Avionics News February 2013 - 52
Avionics News February 2013 - 53
Avionics News February 2013 - Business Basics
Avionics News February 2013 - 55
Avionics News February 2013 - 56
Avionics News February 2013 - 57
Avionics News February 2013 - Trailblazer
Avionics News February 2013 - 59
Avionics News February 2013 - 60
Avionics News February 2013 - 61
Avionics News February 2013 - 62
Avionics News February 2013 - 63
Avionics News February 2013 - 64
Avionics News February 2013 - 65
Avionics News February 2013 - What's New
Avionics News February 2013 - 67
Avionics News February 2013 - 68
Avionics News February 2013 - 69
Avionics News February 2013 - Marketplace Classifieds
Avionics News February 2013 - 71
Avionics News February 2013 - Before & After
Avionics News February 2013 - Cover3
Avionics News February 2013 - Cover4
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