Avionics News February 2013 - 65
Active Pilots Buy Avionics and
They Read FLYING Magazine.
72% of all
75% of pilots
83% of pilots
84% of pilots
74% of all
73% of pilots
Activity Makes the Difference.
There’s a reason why FLYING is the world’s most
widely read aviation magazine. It’s the one place where
active pilots and aircraft owners know they can find the
most up-to-the-minute information on subjects most
relevant to them. It’s the place to be if you are actively
Source: 2010 Market Study conducted by Walker Communications, June 2010
using and buying aviation products and services. Active
aviation users buy more of everything, so activity is the
key to buying. When you want to reach those pilots
most likely to purchase new avionics, make sure you’re
in the same magazine they are—FLYING.