Active Pilots Buy Avionics and They Read FLYING Magazine. 79% of pilots involved in their company’s aviation program read FLYING. 72% of all professional pilots are regular FLYING readers. 75% of pilots who are instrument rated read FLYING. 83% of pilots who own/operate complex piston singles and 84% of pilots who own/operate multi-engine aircraft read FLYING. 80% of pilots who fly more than 200 hours per year read FLYING. 74% of all student pilots read FLYING. 73% of pilots who fly primarily for business subscribe to FLYING. Activity Makes the Difference. There’s a reason why FLYING is the world’s most widely read aviation magazine. It’s the one place where active pilots and aircraft owners know they can find the most up-to-the-minute information on subjects most relevant to them. It’s the place to be if you are actively Source: 2010 Market Study conducted by Walker Communications, June 2010 using and buying aviation products and services. Active aviation users buy more of everything, so activity is the key to buying. When you want to reach those pilots most likely to purchase new avionics, make sure you’re in the same magazine they are—FLYING. avionics news • january 2012 43