Avionics News August 2014 - 28
industry
Building from
the baseline
S T O R Y
P
B Y
S C O T T
M .
S P A N G L E R
roviding data that measures the economic
are naturally reluctant to share proprietary information
health and impact of the avionics industry
with the world and their rivals. At the same time, each of
has been an ongoing challenge the Aircraft
them understands the value of the summary data to the
Electronics Association has met with its Avionics
industry and their individual operations.
Market Report. It first introduced the report on March
"The more that OEMs participate, the more valuable the
26, 2013, with a single number at the 56th annual AEA
report is, not only to them but everyone who uses it," said
International Convention & Trade Show in Las Vegas,
Andrew Mayfield, ICG's marketing manager. "It's easy to
Nevada. The sum of net general aviation sales for all
say 'my reporting won't make a difference,' but the truth of
of 2012 reported by 20 parthe matter is it does. And if everyone
ticipating original equipment
said that, we wouldn't have a market
manufacturers amounted to
report in the first place."
$2,229,317,197.54, or more
In any industry, reliable,
than $2.2 billion. This figure
quantifiable numbers measure
established a baseline, a
its national and global economic
point of measurement for the
impact and value to the economy.
reports that would follow it
The AEA's initial effort to collect
every quarter. Interestingly,
and collate this information was its
the total year-end sales for
Retrofit Sales Survey.
2013 increased to more than
"Every 60 days, we asked
$2.4 billion.
our repair station members to
On initial thought,
share their sales by unit make
gathering data to satisfy the
and model," Derks said. "A lot
growing requests for reliable
of shops participated, and we
economic information seems
captured about 60 percent of the
simple, according to Paula
retrofit market. In time, however,
Derks, AEA president.
the survey, which listed every
But the general aviation
make and model from every
avionics industry, while
OEM, grew to eight pages;
small compared to the
completing it overwhelmed
AEA President Paula Derks unveiled the
aviation industry as a whole,
the small businesses. Despite
association's first Avionics Market Report on March
is no less competitive, and the
incentives, participation waned
26, 2013, during the 56th annual AEA International
avionics and instrument OEMs
because of the time it took a staff
Convention & Trade Show in Las Vegas, Nevada.
28
avionics news
*
august
2014
Avionics News August 2014
Table of Contents for the Digital Edition of Avionics News August 2014
Point of Communication
AEA Now
The View From Washington
International News and Regulatory Updates
Beltway Briefing
Advancing Cordless Cockpits
Member Profile
Building from the Baseline
A Conversation With...
Member Profile
Choosing a shcool
Digital Data
Business Basics
Industry Professionalism
Safety product prospects
Garmin introduces Connext Cockpit Connectivity
AEA announces scholarship winners for 2014-15
AEA Educational Foundation scholarship list for the 2015-16
What's New
Marketplace Classifieds
Avionics News August 2014 - Intro
Avionics News August 2014 - Cover1
Avionics News August 2014 - Cover2
Avionics News August 2014 - 1
Avionics News August 2014 - 2
Avionics News August 2014 - 3
Avionics News August 2014 - Point of Communication
Avionics News August 2014 - 5
Avionics News August 2014 - AEA Now
Avionics News August 2014 - 7
Avionics News August 2014 - 8
Avionics News August 2014 - 9
Avionics News August 2014 - 10
Avionics News August 2014 - 11
Avionics News August 2014 - 12
Avionics News August 2014 - 13
Avionics News August 2014 - The View From Washington
Avionics News August 2014 - 15
Avionics News August 2014 - International News and Regulatory Updates
Avionics News August 2014 - 17
Avionics News August 2014 - 18
Avionics News August 2014 - Beltway Briefing
Avionics News August 2014 - Advancing Cordless Cockpits
Avionics News August 2014 - 21
Avionics News August 2014 - 22
Avionics News August 2014 - 23
Avionics News August 2014 - Member Profile
Avionics News August 2014 - 25
Avionics News August 2014 - 26
Avionics News August 2014 - 27
Avionics News August 2014 - Building from the Baseline
Avionics News August 2014 - 29
Avionics News August 2014 - 30
Avionics News August 2014 - 31
Avionics News August 2014 - A Conversation With...
Avionics News August 2014 - 33
Avionics News August 2014 - Member Profile
Avionics News August 2014 - 35
Avionics News August 2014 - 36
Avionics News August 2014 - 37
Avionics News August 2014 - Choosing a shcool
Avionics News August 2014 - 39
Avionics News August 2014 - 40
Avionics News August 2014 - 41
Avionics News August 2014 - Digital Data
Avionics News August 2014 - 43
Avionics News August 2014 - 44
Avionics News August 2014 - 45
Avionics News August 2014 - Business Basics
Avionics News August 2014 - 47
Avionics News August 2014 - 48
Avionics News August 2014 - 49
Avionics News August 2014 - Industry Professionalism
Avionics News August 2014 - 51
Avionics News August 2014 - Safety product prospects
Avionics News August 2014 - 53
Avionics News August 2014 - 54
Avionics News August 2014 - 55
Avionics News August 2014 - Garmin introduces Connext Cockpit Connectivity
Avionics News August 2014 - 57
Avionics News August 2014 - AEA announces scholarship winners for 2014-15
Avionics News August 2014 - 59
Avionics News August 2014 - 60
Avionics News August 2014 - 61
Avionics News August 2014 - 62
Avionics News August 2014 - 63
Avionics News August 2014 - AEA Educational Foundation scholarship list for the 2015-16
Avionics News August 2014 - 65
Avionics News August 2014 - What's New
Avionics News August 2014 - 67
Avionics News August 2014 - 68
Avionics News August 2014 - 69
Avionics News August 2014 - Marketplace Classifieds
Avionics News August 2014 - 71
Avionics News August 2014 - 72
Avionics News August 2014 - Cover3
Avionics News August 2014 - Cover4
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