Avionics News September 2014 - 40

Meet the

AEA Board of Directors:
Rick Garcia



B Y

C H R I S T I N E

K N A U E R

embers of the Aircraft Electronics Association recently elected Rick Garcia
to its board of directors. Inspired by his entrepreneurial father, Garcia
started Gulf Coast Avionics 30 years ago.
"My father always had businesses, and I always wanted my own," he said.
Based in Lakeland, Florida, home of the annual Sun 'n Fun Fly-In, Gulf Coast Avionics sells,
installs and repairs avionics, and builds kit panels, as well as sells aircraft accessories and
pilot supplies.
Garcia has built a worldwide enterprise. In addition to his headquarters in Lakeland, he
operates one other service center in Florida, as well as facilities in Oregon, Brazil, Venezuela,
China, Colombia, the Dominican Republic and Ecuador.
With more than 38 years of aviation experience, Garcia serves on the Sun 'n Fun Fly-In
board of directors, and as an advisor to the AEA in the Latin America region. Garcia was
named the AEA Member of the Year in 2000.
He is serving a three-year term on the AEA's board of directors, from April 2014 to April
2017. Despite his busy summer schedule, which included domestic and international travel,
Garcia took time to answer a few questions to help members get to know him better.
What's your background? What drew you to aviation?
While in high school in Miami, where I was born and raised, I attended a high school
aviation program at the George T. Baker Aviation School at Miami International Airport. I was
hooked. After I finished high school, I joined the U.S. Air Force and was an avionics technician
working on F-4 and F-16 aircraft. After four years, I left the military and worked for an avionics
shop doing installations, and then running the shop. In 1984, I started Gulf Coast Avionics.
How would you describe yourself?
I'm a go-getter, aggressive and a risk taker.
How do those traits play out in business?
Over the years, we have always bought surplus inventories and used equipment to help
our margins. When the opportunities and specials come up, we buy extra inventories to
take advantage of special prices. That allows us to beat other competitors' prices and make
more money. It gives us a price advantage, which has helped grow our business. We also
are aggressive marketers by advertising in various aviation publications and attending most
major industry trade shows worldwide. Our online store also gives us tremendous exposure
to all the products we sell.

40

avionics news

*

september

2014



Table of Contents for the Digital Edition of Avionics News September 2014

Point of Communication
AEA Now
The View from Washington
International News and Regulatory Updates
Software Management
Member Profile
Keeping a business in the family
Are digital avionics secure?
A Conversation With...
Meet the AEA board of directors
Before & After
The Autonomous Navigation Systems AET Endorsement
Aviation Aces
Legal Ease
Business Basics
Member Profile
AEA members unveil new ADS-B solutions at AirVenture
What's New
Marketplace Classifieds
Avionics News September 2014 - Intro
Avionics News September 2014 - Cover1
Avionics News September 2014 - Cover2
Avionics News September 2014 - 1
Avionics News September 2014 - 2
Avionics News September 2014 - 3
Avionics News September 2014 - Point of Communication
Avionics News September 2014 - 5
Avionics News September 2014 - AEA Now
Avionics News September 2014 - 7
Avionics News September 2014 - 8
Avionics News September 2014 - 9
Avionics News September 2014 - 10
Avionics News September 2014 - 11
Avionics News September 2014 - 12
Avionics News September 2014 - 13
Avionics News September 2014 - The View from Washington
Avionics News September 2014 - 15
Avionics News September 2014 - International News and Regulatory Updates
Avionics News September 2014 - 17
Avionics News September 2014 - 18
Avionics News September 2014 - 19
Avionics News September 2014 - Software Management
Avionics News September 2014 - 21
Avionics News September 2014 - 22
Avionics News September 2014 - 23
Avionics News September 2014 - Member Profile
Avionics News September 2014 - 25
Avionics News September 2014 - 26
Avionics News September 2014 - 27
Avionics News September 2014 - Keeping a business in the family
Avionics News September 2014 - 29
Avionics News September 2014 - 30
Avionics News September 2014 - 31
Avionics News September 2014 - 32
Avionics News September 2014 - 33
Avionics News September 2014 - Are digital avionics secure?
Avionics News September 2014 - 35
Avionics News September 2014 - 36
Avionics News September 2014 - 37
Avionics News September 2014 - A Conversation With...
Avionics News September 2014 - 39
Avionics News September 2014 - Meet the AEA board of directors
Avionics News September 2014 - 41
Avionics News September 2014 - Before & After
Avionics News September 2014 - 43
Avionics News September 2014 - The Autonomous Navigation Systems AET Endorsement
Avionics News September 2014 - 45
Avionics News September 2014 - 46
Avionics News September 2014 - 47
Avionics News September 2014 - Aviation Aces
Avionics News September 2014 - 49
Avionics News September 2014 - 50
Avionics News September 2014 - 51
Avionics News September 2014 - Legal Ease
Avionics News September 2014 - 53
Avionics News September 2014 - 54
Avionics News September 2014 - 55
Avionics News September 2014 - 56
Avionics News September 2014 - 57
Avionics News September 2014 - Business Basics
Avionics News September 2014 - 59
Avionics News September 2014 - 60
Avionics News September 2014 - 61
Avionics News September 2014 - 62
Avionics News September 2014 - 63
Avionics News September 2014 - Member Profile
Avionics News September 2014 - 65
Avionics News September 2014 - AEA members unveil new ADS-B solutions at AirVenture
Avionics News September 2014 - 67
Avionics News September 2014 - 68
Avionics News September 2014 - 69
Avionics News September 2014 - 70
Avionics News September 2014 - 71
Avionics News September 2014 - What's New
Avionics News September 2014 - 73
Avionics News September 2014 - 74
Avionics News September 2014 - 75
Avionics News September 2014 - 76
Avionics News September 2014 - 77
Avionics News September 2014 - Marketplace Classifieds
Avionics News September 2014 - 79
Avionics News September 2014 - 80
Avionics News September 2014 - Cover3
Avionics News September 2014 - Cover4
http://www.brightcopy.net/allen/avne/56-10
http://www.brightcopy.net/allen/avne/56-9
http://www.brightcopy.net/allen/avne/56-8
http://www.brightcopy.net/allen/avne/56-7
http://www.brightcopy.net/allen/avne/56-6
http://www.brightcopy.net/allen/avne/56-5
http://www.brightcopy.net/allen/avne/56-4
http://www.brightcopy.net/allen/avne/56-3
http://www.brightcopy.net/allen/avne/56-2
http://www.brightcopy.net/allen/avne/56-1
http://www.brightcopy.net/allen/avne/55-12
http://www.brightcopy.net/allen/avne/55-11
http://www.brightcopy.net/allen/avne/55-10
http://www.brightcopy.net/allen/avne/55-9
http://www.brightcopy.net/allen/avne/55-8
http://www.brightcopy.net/allen/avne/55-7
http://www.brightcopy.net/allen/avne/55-6
http://www.brightcopy.net/allen/avne/55-5
http://www.brightcopy.net/allen/avne/55-4
http://www.brightcopy.net/allen/avne/55-3
http://www.brightcopy.net/allen/avne/55-02
http://www.brightcopy.net/allen/avne/55-01
http://www.brightcopy.net/allen/avne/54-12
http://www.brightcopy.net/allen/avne/54-11
http://www.brightcopy.net/allen/avne/54-10
http://www.brightcopy.net/allen/avne/54-9
http://www.brightcopy.net/allen/avne/54-8
http://www.brightcopy.net/allen/avne/54-7
http://www.brightcopy.net/allen/avne/54-6
http://www.brightcopy.net/allen/avne/54-5
http://www.brightcopy.net/allen/avne/54-4
http://www.brightcopy.net/allen/avne/54-3
http://www.brightcopy.net/allen/avne/54-2
http://www.brightcopy.net/allen/avne/54-1
http://www.brightcopy.net/allen/avne/53-12
http://www.brightcopy.net/allen/avne/53-11
http://www.brightcopy.net/allen/avne/53-10
http://www.brightcopy.net/allen/avne/53-9
http://www.brightcopy.net/allen/avne/53-8
http://www.brightcopy.net/allen/avne/53-7
http://www.brightcopy.net/allen/avne/53-6
http://www.brightcopy.net/allen/avne/53-5
http://www.brightcopy.net/allen/avne/53-4
http://www.brightcopy.net/allen/avne/53-3
http://www.brightcopy.net/allen/avne/53-2
http://www.brightcopy.net/allen/avne/53-1
http://www.brightcopy.net/allen/avne/52-12
http://www.brightcopy.net/allen/avne/52-11
http://www.brightcopy.net/allen/avne/52-10
http://www.brightcopy.net/allen/avne/52-9
http://www.brightcopy.net/allen/avne/52-8
http://www.nxtbook.com/allen/avne/52-7
http://www.nxtbook.com/allen/avne/52-6
http://www.nxtbook.com/allen/avne/52-5
http://www.nxtbook.com/allen/avne/52-4
http://www.nxtbook.com/allen/avne/52-3
http://www.nxtbook.com/allen/avne/52-2
http://www.nxtbook.com/allen/avne/52-1
http://www.nxtbook.com/allen/avne/51-12
http://www.nxtbook.com/allen/avne/51-11
http://www.nxtbook.com/allen/avne/51-10
http://www.nxtbook.com/allen/avne/51-9
http://www.nxtbook.com/allen/avne/51-8
http://www.nxtbook.com/allen/avne/51-7
http://www.nxtbook.com/allen/avne/51-6
http://www.nxtbook.com/allen/avne/51-5
http://www.nxtbook.com/allen/avne/51-4
http://www.nxtbook.com/allen/avne/51-3
http://www.nxtbook.com/allen/avne/51-2
http://www.nxtbook.com/allen/avne/51-1
http://www.nxtbook.com/allen/avne/50-12
http://www.nxtbook.com/allen/avne/50-11
http://www.nxtbook.com/allen/avne/50-10
http://www.nxtbook.com/allen/avne/50-9
http://www.nxtbook.com/allen/avne/50-8
http://www.nxtbook.com/allen/avne/50-7
http://www.nxtbook.com/allen/avne/50-6
http://www.nxtbook.com/allen/avne/50-5
http://www.nxtbook.com/allen/avne/50-4
http://www.nxtbook.com/allen/avne/50-3
http://www.nxtbook.com/allen/avne/50-2
http://www.nxtbook.com/allen/avne/50-1
http://www.nxtbook.com/allen/avne/49-12
http://www.nxtbook.com/allen/avne/49-11
http://www.nxtbook.com/allen/avne/49-10
http://www.nxtbook.com/allen/avne/49-9
http://www.nxtbook.com/allen/avne/49-8
http://www.nxtbook.com/allen/avne/49-7
http://www.nxtbook.com/allen/avne/49-6
http://www.nxtbook.com/allen/avne/49-5
http://www.nxtbook.com/allen/avne/49-4
http://www.nxtbook.com/allen/avne/49-3
http://www.nxtbook.com/allen/avne/49-2
http://www.nxtbook.com/allen/avne/49-1
http://www.nxtbook.com/allen/avne/48-12
http://www.nxtbook.com/allen/avne/48-11
http://www.nxtbookMEDIA.com