Commercial Architecture April 2017 - 16
restaurant trends
FEATURE
"The technology has progressed, offering more natural colors and good approximations of daylight with less cool or blue tones."
Ken's V I E W
Generation Z, Curated
Experiences, And Lightbulbs
GETTING DESIGN RIGHT
What constitutes good restaurant design? "It's important to understand the
end user as well as the focus of the food. Success comes when a designer
invests in the owner's vision and goals, including who their ideal patron is. It
is critical to create a team including the restaurateur, chef, and designer. An
understanding of both the stated and unstated goals can only be achieved
through collaboration and communication. The real excitement shows up
when the visions from all parties begin to meld and transform into an aesthetic that is highly reflective of the chef's vision and the guest experience.
Successful design deals with comfort and lighting in a way that serves aesthetic and function. It is also critical in today's environment to design for sound.
With harder materials being used today, many designers overlook the overall
noise-generation aspects of the dining experience, such as people eating, conversing, and clanking silverware," said Clay Aurell of AB design studio.
"Restaurant design should foster the enjoyment of one's food and company. They should not be overpowering and take away from that experience.
Visitors should feel comfortable and at ease when they enter a restaurant but
not know why," said Potocnik.
"The most important aspect, always, is to listen to the client and design to
support their goals. It's amazing how often this simple rule is broken, and the
results can cause a restaurant to close its doors before it's had a chance to find
its place in the market," Zinder said.
Finding relevance to the community and type, menu, and service level of
the restaurant are the most critical aspects to creating successful projects, according to Deborah English. "We do this through purpose, story, and style-
the meaningful integration of local culture into the restaurant, connecting
the brand story with the community story, either literal or attitudinally. Finding common ground between the core values and goals of the brand and the
community gives a visual voice to those values inside the physical space."
Culinary tastes and the preference for fresh restaurant experiences continue to evolve. Successful restaurateurs and the designers they engage to fulfill
their visions necessarily are keenly attuned to the ever-changing inclinations
of patrons. CA
ey, millenials, don't look now, but Generation
as I can tell, it sounds like organized tours to local
Z is creeping up behind you, threatening to
attractions. Seriously, what's so special about
steal your influence and cachet. Sure, hoteliers
that? It's just a new name for something that's
and others in the hospitality and design industry
been around for a long while. Anyway, can people
say they're still interested in millenials, but it's not
no longer create their own experiences? Must
going to last forever. You're going to get old and
they have a packaged tour? Maybe so.
irrelevant just like the generations before you, so
stop feeling smug.
I confess I find this obsession with generations
Anyway, hoteliers, good luck with those
millenials and Generation Zs. You certainly have
your work cut out for you.
puzzling. It used to be there were old people-
In other news, Michael Siminovitch, director
parents and grandparents-who just didn't get it.
of the California Lighting Technology Center (CLTC)
And then there were young people, who listened
at the Univ. of California Davis went to Thailand
to music that was just noise, lacked manners, and
and, like Indiana Jones, visited a temple where he
were going to hell in a handbasket. Simple. For the
made an amazing discovery-incandescent and
most part, no one catered to these young people.
candle light! Apparently lost for centuries, or so it
If they got too unruly, they were just sent to reform
seems, these light sources really make stuff look
school with the rest of the juvenile delinquents.
good, the intrepid explorer discovered.
(Wow, there are some pretty dated terms
"Reds, golds, and earthtones were illuminated
in the last paragraph. Even I'm not sure what a
by candle flame and warm incandescent lights,
handbasket is, and my spellchecker isn't sure
saturating colors to perfection," Siminovitch said.
either. However, I'm sure you all know how Google
It was the most color-intense indoor space he's
works.)
ever seen, he commented.
But to continue, something happened, and
Unfortunately, like many things found in
it was called marketing. It was discovered that
ancient temples, there is a curse attached to this
there was money to be made from that noise the
type of lighting. Incandescent lighting is criticized
kids called music, for example, and things just kind
for not being energy efficient, and modern candles
of escalated. There was no turning back. Nothing
not made from natural materials tend to give off
has ever been the same.
soot and toxic fumes.
It must be a difficult task to determine what
But Siminovitch was not to be deterred. He
a younger generation wants-since its usually
resolved to restore high color quality to energy-
an older generation making that determination. It
efficient lighting. Fortunately for him, he had
is said that technology has created a generation
the CLTC help in his quest. The lighting center
that expects more and craves unique experiences
formulated the California Quality Specification that
more than prior generations. I'm not sure how
was adopted by the California Energy Commission
technology has created those expectations,
in 2015. Effective early this year, new homes
Restaurant Trends-
commercialarchitecturemagazine.com/1704hospitality01
although I can appreciate how staring at banal
in California must have lighting that meets the
content on a tiny screen might lead one to crave
standard, according to a UC Davis news release.
National Restaurant Association-
commercialarchitecturemagazine.com/1704hospitality02
something more "authentic," whatever that
Want more information? The resources below are linked on our
website at commercialarchitecturemagazine.com and our digital
magazine at commercialarchitecturemagazine.com/digital/apr2017.
AB Design Studio-commercialarchitecturemagazine.com/1704hospitality03
CetraRuddy-commercialarchitecturemagazine.com/1704hospitality04
D L English Design-
commercialarchitecturemagazine.com/1704hospitality05
Joshua Zinder Architecture + Design-
commercialarchitecturemagazine.com/1704hospitality06
16
H
COMMERCI A L A RCHI T EC T URE
APRIL 2017
commercialarchitecturemagazine.com
means.
I suppose it will take some time for LEDs that
meet the California Quality Specification to reach
The day will come, some marketing geniuses
where I live, far from the coast. Perhaps there's
predict, when passive experiences are no longer
one of those curated "experience" tours that
enough. Already some folks are saying that
offers a guided tour of a California lightbulb store
"curated experiences are the future of marketing"
that sells the devices. Or I could just order them
(Forbes). On its website, one Arizona hotel boldly
from Amazon. Curate that.
offers exactly that-curated experiences. As far
- Kenneth W. Betz, Senior Editor
http://www.commercialarchitecturemagazine.com
http://www.commercialarchitecturemagazine.com/digital/apr2017
http://www.commercialarchitecturemagazine.com/1704hospitality01
http://www.commercialarchitecturemagazine.com/1704hospitality02
http://www.commercialarchitecturemagazine.com/1704hospitality03
http://www.commercialarchitecturemagazine.com/1704hospitality04
http://www.commercialarchitecturemagazine.com/1704hospitality05
http://www.commercialarchitecturemagazine.com/1704hospitality06
http://www.commercialarchitecturemagazine.com
Table of Contents for the Digital Edition of Commercial Architecture April 2017
The Architects
Building Focus: Hospitality
Providing Healthcare Underfoot
Prescription For Healthcare Surfaces
Interiors Products
Upgraded Hot-Water System Satisfies Tenants
Making The Grade With HVAC Upgrades
Bathrooms Highlight Hotel Renovation
HVAC & Plumbing Products
Performing Arts Centers Bolster Communities
Hotel Roofs Frame Canadian Rockies View
Masonry Delivers Sheriff's Office Presence
Exteriors Products
Light Fixtures Transform Resort Courtyard
Lighting & Electrical Products
Taking Control At San Francisco International
The Ins and Outs Of Multi-Tenant Parking
Windows & Doors Products
Building Technology Products
Showcase
Index
Portfolio
Commercial Architecture April 2017 - Cover1
Commercial Architecture April 2017 - Cover2
Commercial Architecture April 2017 - 1
Commercial Architecture April 2017 - 2
Commercial Architecture April 2017 - 3
Commercial Architecture April 2017 - 4
Commercial Architecture April 2017 - 5
Commercial Architecture April 2017 - The Architects
Commercial Architecture April 2017 - 7
Commercial Architecture April 2017 - 8
Commercial Architecture April 2017 - 9
Commercial Architecture April 2017 - Building Focus: Hospitality
Commercial Architecture April 2017 - 11
Commercial Architecture April 2017 - 12
Commercial Architecture April 2017 - 13
Commercial Architecture April 2017 - 14
Commercial Architecture April 2017 - 15
Commercial Architecture April 2017 - 16
Commercial Architecture April 2017 - 17
Commercial Architecture April 2017 - 18
Commercial Architecture April 2017 - 19
Commercial Architecture April 2017 - 20
Commercial Architecture April 2017 - 21
Commercial Architecture April 2017 - Providing Healthcare Underfoot
Commercial Architecture April 2017 - 23
Commercial Architecture April 2017 - 24
Commercial Architecture April 2017 - 25
Commercial Architecture April 2017 - Prescription For Healthcare Surfaces
Commercial Architecture April 2017 - 27
Commercial Architecture April 2017 - 28
Commercial Architecture April 2017 - 29
Commercial Architecture April 2017 - Interiors Products
Commercial Architecture April 2017 - 31
Commercial Architecture April 2017 - 32
Commercial Architecture April 2017 - 35
Commercial Architecture April 2017 - 36
Commercial Architecture April 2017 - 37
Commercial Architecture April 2017 - Upgraded Hot-Water System Satisfies Tenants
Commercial Architecture April 2017 - 39
Commercial Architecture April 2017 - Making The Grade With HVAC Upgrades
Commercial Architecture April 2017 - 41
Commercial Architecture April 2017 - 42
Commercial Architecture April 2017 - 43
Commercial Architecture April 2017 - Bathrooms Highlight Hotel Renovation
Commercial Architecture April 2017 - 45
Commercial Architecture April 2017 - 46
Commercial Architecture April 2017 - 47
Commercial Architecture April 2017 - HVAC & Plumbing Products
Commercial Architecture April 2017 - 49
Commercial Architecture April 2017 - 50
Commercial Architecture April 2017 - 51
Commercial Architecture April 2017 - Performing Arts Centers Bolster Communities
Commercial Architecture April 2017 - 53
Commercial Architecture April 2017 - 54
Commercial Architecture April 2017 - 55
Commercial Architecture April 2017 - Hotel Roofs Frame Canadian Rockies View
Commercial Architecture April 2017 - 57
Commercial Architecture April 2017 - Masonry Delivers Sheriff's Office Presence
Commercial Architecture April 2017 - 59
Commercial Architecture April 2017 - 60
Commercial Architecture April 2017 - Exteriors Products
Commercial Architecture April 2017 - 62
Commercial Architecture April 2017 - 63
Commercial Architecture April 2017 - 64
Commercial Architecture April 2017 - Light Fixtures Transform Resort Courtyard
Commercial Architecture April 2017 - 66
Commercial Architecture April 2017 - Lighting & Electrical Products
Commercial Architecture April 2017 - 68
Commercial Architecture April 2017 - 69
Commercial Architecture April 2017 - Taking Control At San Francisco International
Commercial Architecture April 2017 - 71
Commercial Architecture April 2017 - 72
Commercial Architecture April 2017 - 73
Commercial Architecture April 2017 - The Ins and Outs Of Multi-Tenant Parking
Commercial Architecture April 2017 - 75
Commercial Architecture April 2017 - Windows & Doors Products
Commercial Architecture April 2017 - 77
Commercial Architecture April 2017 - 78
Commercial Architecture April 2017 - Building Technology Products
Commercial Architecture April 2017 - Showcase
Commercial Architecture April 2017 - Index
Commercial Architecture April 2017 - Portfolio
Commercial Architecture April 2017 - Cover3
Commercial Architecture April 2017 - Cover4
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