Art Review - February Issue - (Page 118)
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Before photography’s arrival in the mid-nineteenth century, few people
knew what they really looked like; mirrors were a luxury reserved for the
upper classes. The democratisation of vanity that leads to the recent
surge in plastic surgery begins, then, with the invention of the
photographic portrait. William Ewing’s Face: The New Photographic
Portrait is a manifesto against our current image culture and its
unrealistic ideals of beauty, youth and celebrity. How, he asks, can we
establish our own identity in the face of global homogenisation – the
‘grouplook’ a term the author coins after Orwell’s ‘groupthink’
? Face is neatly arranged into chapters with evocative titles like
‘Mergers’, ‘Masks’ and ‘Making Faces’. Impassioned commentary
and an anthology of quotes about photography over the ages accompany an
impressively well researched selection of contemporary fine-art
photography – some obvious Gillian Wearing, Cindy Sherman , most not –
with some gruesome examples from medical photography and an astonishing
NASA satellite picture, a surrealist trompe l’oeil image of a ‘human
face’ on the surface of Mars, thrown into the eccentric mix. Militantly
at odds with the twenty-firstcentury cult of self-awareness, Ewing is
mistrustful of psychoanalytic analysis, and particularly cynical about
photography’s ability to reveal hidden truths about the human soul. He
supports Thomas Ruff’s view that portraiture has ‘all the authenticity
of a pre-arranged reality’. Indeed, as Ewing points out, photography’s
first principle of truth was already undermined by the rise of the
professional retoucher in the nineteenth century, a time when most could
only afford one or two portraits in their lifetimes, and expected them to
be as flattering as possible. And yet Face is a deeply romantic book, as
much an exercise in restoring portraiture’s former mystery as a
political rant. The first two chapters sing with nostalgia for the early
photographic studios and the mesmerised reactions of their first subjects.
We learn that the first portrait was probably taken by a microscopist and
that the resulting photographs were not only tiny but also full or
three-quarter-length poses, to better show off the harmonious proportions
of the body. Only when portraiture became more accessible, with barbers
starting to throw in a photo with a shave, did photographic studios offer
their bourgeois clients more expensive, larger format prints, focusing
solely on the face. As Ewing slyly notes, the results were not always
welcome: the enlarged formats not only magnified natural deformities, but,
worse, the primitive plates of the camera turned freckles into black spots
and made blond hair look dirty. For Ewing, the best new portrait
photographers revel in that old magic of ‘making faces’, creating
original looks or challenging boundaries such as gender or age through
make-up and masks, photomontage, advanced retouching techniques or even
simulations of genetic modification. With such a range of creative tools
at hand, the adventurous photographer, then, must resist blandness and
support the individual’s right to invent their own identity. And if
they’re lucky in the future, Ewing excitedly predicts, photographers
might just find their subjects provided ‘by an obliging spacecraft that
happened to pass by the planet Mars’. Jennifer Thatcher ace: The New
Photographic Portrait By William A. Ewing Thames & Hudson, £29.95 /
$50.00 ARTREVIEW F p118-121 Books AR Feb07.indd 118 4/1/07 23:48:40 Warning : Unknown : The session id contains invalid characters, valid
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Table of Contents for the Digital Edition of Art Review - February Issue
Art Review - February Issue
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