Art Review - March Issue - (Page 127)
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MEDIA PHOTOGRAPHY But the more intriguing type of nostalgia at work has to
do rather with the apparatus than with the artist. Flickr is littered with
countless images produced with old-fashioned film cameras, many of them
from negatives or slides scanned at home and uploaded in loving homage to
the photographer’s favoured camera, film or format. Of course, there
are wellheeled enthusiasts of the Leica, Rolleiflex and Hasselblad,
swapping gear tips and talking curves and levels. The more complex
contributor, however, is the devotee of some longforgotten point-and-shoot
camera from the late 1970s, the fan of a maddeningly unreliable Soviet-era
rangefinder, the champion of a defunct film format who has to trawl eBay
for the last few rolls. All manner of machinery is represented, from view
cameras to Instamatics, pinholes to Polaroids. The motivation to interrupt
the seamless consumer vision of the cheap digital image is unclear. The
nostalgic popularity, in the late 1990s, of the resurrected Russian Lomo,
with its plastic lens and unpredictable focus, is not quite the same thing
as going to the trouble of yoking together a dying consumer technology and
its replacement. One upshot of the Flickr e ect, though, is surely a
decline in sales of the Lomo, as the camera’s retro-savvy target market
discovers that any piece of analogue trash will do, up to and including
the kind of camera once given away free with breakfast cereals. Compared
to the odd fact of technological miscegenation – a phenomenon usually
observed in the terminally confused or tech-tentative, with their USB
turntables and WebTV – the results, in terms of the images uploaded, are
in a way neither here nor there. They are, as one would expect, mixed; but
a few formal conventions suggest the scope of the nostalgia involved. The
saturated colours of old slide films are especially celebrated. Blur is a
value in itself, whether or not it’s dressed up as an experiment with a
camera’s depth of field. ‘Timelessness’, ever the aim of the
ambitious amateur, takes the form of monochrome studies of pretty girls
with bobs and shot glasses at the ends of shiny bars. ‘It could have
come from way back when’, opines one contributor to the Polaroid 55
group, saluting a peer’s particularly archaic-looking use of their
favourite film. In other words, the photograph seems to come from some
utterly indefinable past: a mere ‘then’ made to counter,
ahistorically, our uneasy ‘now’. More intriguing than the
‘quality’ of the images is exactly what sort of anachronism we are
looking at in a photograph made with, say, a seventy-year-old Brownie,
scanned with a cheap film scanner, finessed in Photoshop and posted to
Flickr. Is ‘retro’ still the point, ‘nostalgia’ the pathology or
‘kitsch’ the style in question? Isn’t this clash of historical
moments also Benjamin’s definition of revolution? In The Artificial
Kingdom, her 1998 study of the kitsch experience, Celeste Olalquiaga
suggests that the artefact entrusted with our sense of the past may be
even deader than it seems: ‘cultural fossils lead to a nostalgic kitsch
that yearns after an experience whose lack is precisely glossed over by
the desire for a utopian origin, producing a perfect memory of something
that really never happened’. The colours were never so warm, the light
never so limpid, the snapshot itself never so redolent of summers gone by
as when one saw it for the first time glowing among countless digital
souvenirs. FLICKR IS A REPOSITORY FOR A SORT OF TECHNO LOGICAL NOSTALGIA
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Table of Contents for the Digital Edition of Art Review - March Issue
Manifesto
Dispatches
Consumed
Tales from the City
David Lynch
Marcel Dzama
Future Greats
Art Pilgrimage: Moscow
Mixed Media: Moving Images
Mixed Media: Photography
Mixed Media: Digital
Reviews
Book Reviews
On the Town
On the Record
Art Review - March Issue
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