Automotive - (Page 70)

powertrain digital 15/5/06 3:32 pm Page 70 ANY COLOUR YOU LIKE; AS LONG AS IT'S GREEN Ford's advances in conventional powertrain technology have led to higher fuel efficiency and less emissions. Its portfolio also comprises high-tech diesel engines and innovative direct injection petrol technology. Alan Cartwright talks to Werner Harbers, director of powertrain operations, Ford of Europe on the company's powertrain operations and on how Ford is now leading the field in the search for alternative fuels. Today's automakers are in a race to deliver sustainable mobility options with the features, performance, safety, styling and lifestyle appeal consumers expect. Over time, markets will demand innovation around fossil-fuel efficiency, lower greenhouse-gas emissions, a decreased ecological footprint, less noise and greater safety. Bill Clay Ford, in a recent speech, said, Tackling environmental and social issues is not something a company does after it is profitable; it must be something we do to be more profitable. Meanwhile, more conventional powertrain operations have seen Ford established as an industry leader. Werner Harbers, director of powertrain operations, Ford of Europe, is responsible for engine and transmission plants in Bridgend, Dagenham, Cologne, Valencia and Bordeaux, as well as casting plants in Leamington and Cologne. I am responsible for engines ranging from the Ford 1.25 litre built in Bridgend right up to the Aston Martin V12 which powers the Vanquish, he says. As well as engines for Mazda and Premier Automotive Group brands like Volvo, Land Rover and Jaguar, Europe also supplies the four litre, six cylinder engines and transmissions for the US- built Explorer, Mustang and Ranger. 70

Table of Contents for the Digital Edition of Automotive

Editors Note
News
Investment In Excellence
Partnership in Action
Virtually Partners
Gatekeeper of the Supply Chain
We Walk as we Talk
Small, Smart and Speedy
Caslte Bromwich. A Lean Machine... Just Like The Car It Builds
Sealed and Silent
Space at a Premium in European Ports
All A1 at NYK & DCX
Any Colour You Like; As Long As It's Green
Design For a Classy Chassis
Keeping Score
A Combination of Man and Machine
Bouncing Czechs

Automotive

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