Total Licensing Winter 2007 - (Page 114)
Warning : session_start : The session id contains invalid characters,
valid characters are only a-z, A-Z and 0-9 in
/mnt/data/www.nxtbook.com/fx/config_1.3/global.php on line 9 Warning :
session_start : Cannot send session cache limiter - headers already sent
output started at /mnt/data/www.nxtbook.com/fx/config_1.3/global.php:9 in
/mnt/data/www.nxtbook.com/fx/config_1.3/global.php on line 9 Warning :
Cannot modify header information - headers already sent by output started
at /mnt/data/www.nxtbook.com/fx/config_1.3/global.php:9 in
/mnt/data/www.nxtbook.com/fx/config_1.3/global.php on line 10 TOTAL
LICENSING Sabu Hiromori plans to expand the collection by adding new
colors, such as marble patterns, as can be seen in the actual Jelly Belly
products, as well as new product items such as canteens, cutlery,
ceramics, etc. Finally, Black Shark Co in Tokyo released their new
Cosmopolitan women’s swimwear ranges for Spring/Summer 2007 in January.
Since its launch in 2005, the Cosmopolitan fitness swimwear collection has
been sold into major department stores and has received positive reactions
from the target consumer i.e. women aged 25 to 35. For Spring/Summer 2007,
beach swimwear will be added to the fitness swimwear ranges. Besides these,
the Cosmopolitan collection in Japan also currently includes ranges of bags
and lingerie. PADDINGTON ON JAPANESE MOBILE PHONES Copyrights Japan report
that Primeworks Co, a mobile telephone content provider, has been licensed
for Paddington Bear and Maisy mobile phone screens or ‘interface’
customization. In a market where over 76% of adults own at least one
mobile telephone, demand for graphics on mobile phone screens to replace
the standard screens provided by the handset manufacturer, is on the rise.
Primeworks’ product is sold in the form of a content package utilizing
images of the licensed characters. By downloading and installing this
package, consumers can change all the graphic images used in a mobile
telephone to those of the characters. For example, the standard incoming
call image can be changed to that of one of the characters from the
Paddinton Bear or Maisy books. The content will be provided through
Japanese mobile telephone giants NTT DoCoMo and SoftBank formerly Vodafone
. Primeworks will also have rights to limited flash animation and selected
PC websites. On a different note, Copyrights report that Penguin have
joined with Jieli Children’s publishers in China to produce eight Spot
lift-the-flap titles in bilingual paperback format. Product will retail
for RMB10.00. A launch event was held at a Beijing Kindergarten where
Margaret Hodge, the British Minister for Trade, announced the new
publishing collaboration. Staying with publishing, Central China
Publishing produced two new Peter Rabbit activity books, six original
tales in large format paperback and a flash card set for Christmas 2006. A
further new Peter Rabbit licensee is Humony Co - a telegram service using
“Audio Telegrams” comprising a plush Peter Rabbit or other Beatrix
Potter character doll with a built-in recording capability on which the
sender of the Audio Telegram can record a personalized message. Humany
will also include an invitation service, in which non-audio plush dolls
are sent with a telegram. Copyrights believe that this is unique in that
messages/invitations can be sent to multiple individuals, all
personalized, and the recipients can respond with an enclosed return
R.S.V.P. card. In addition, it is seen as a much more versatile service
than that of the one-way standard telegram. DIC TARGET ASIA FOR
MCDONALD’S DIC Entertainment are concentrating substantial efforts in
the Asian market for a number of their properties and, in particular,
their McDonald’s program. Back in Summer last year, DIC appointed Dentsu
to represent the program in Japan and the response to date has been
excellent, according to DIC’s Vice President of International Consumer
Products, Ryan Gagerman pictured . “Dentsu are doing an amazing job”,
explained Gagerman. “The Japanese view McDonald’s as true Americana
and our objective of taking the brand beyond the restaurant is really
working in the territory”. Initially, DIC and Dentsu are creating a
program that targets young adults with ranges of fashion products. “Our
kids program will follow,” said Gagerman. “But initially we felt that
a young adult audience would be the perfect platform for our launch
strategy”. Beyond Japan and DIC have signed Cornerstone Group’s China
Retail Management to handle the McDonald’s program across Asia excluding
Japan and India. The McDonald’s brand is already strong in China and both
partners see the opportunity to expand their product line. “We’re being
very careful not to confuse Asia as one territory, even though CRM are
handling the property across the region”, explained Gagerman. “We are
targeting local markets individually. The awareness of the brand is
different in the different territories. For example, mainland China is
very different from Korea and we need to appreciate that in order to
create the right program for each of the markets”. Gagerman sees further
expansion in Asia as the next step with the addition of new territories.
However, as he explains, DIC are not rushing into anything. “We are
taking a very cautious and strategic approach towards each market and are
being careful to ensure that we put together the best possible program for
the different countries”. 114 Warning : Unknown : The session id contains invalid characters, valid
characters are only a-z, A-Z and 0-9 in Unknown on line 0 Warning :
Unknown : Failed to write session data files . Please verify that the
current setting of session.save_path is correct /var/lib/php/session in
Unknown on line 0
Table of Contents for the Digital Edition of Total Licensing Winter 2007
Total Licensing Winter 2007
https://www.nxtbookmedia.com