Total Licensing Winter 2007 - (Page 24)

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Shuriken School 26 x half hours , co-produced by Xilam Animation and Zinkia Entertainment Spain , bowed on France 3 in July 2006, where it aired Mondays to Fridays throughout the summer, achieving an average 32.4% share amongst 4-10 year olds and a 52.8% share amongst 11-14 year olds. Capitalising on the popularity of the TV series, Xilam has partnered with CITEL Video which is releasing all 26 episodes on video and DVD, in Autumn 2007, plus a 75-minute direct to video special. CITEL, which is handling all French-speaking territories, excluding Canada, will support the DVD release with an extensive print advertising campaign in hyper-market and in-store consumer magazines such as Carrefour, FNAC, Auchan and Toys R Us. Other licensing deals secured by Xilam include a publishing contract with Hachette Jeunesse, which is scheduled to release four book titles, 15,000 units each, in April, May, September and October 2007. An apparel deal has also been signed with FOPEM, for France, which is producing an exclusive range of pyjamas, and other children's clothing, in Summer 2007. Finally, Xilam has teamed up with ATM to produce an extensive range of Shuriken School stationery, including school back-packs, handbags, pencil cases, cell phone holders, sharpeners and rulers which will be available from February 2007. In addition to its success in France, this animated series with a martial arts twist has been picked up by a host of major broadcasters worldwide including; Jetix which has acquired all pay-TV rights for Europe, the Middle East and Latin America, Nicktoons for the US, Mediaset Italy, TV2 Denmark, Disney Asia,YTV Canada and Nickelodeon Australia. PRODUCTION RAMPS UP ON SESAME STREET’S MIDDLE EAST PROJECTS Sesame Workshop and its partners in Egypt, Jordan and Palestine are creating and providing positive media content for children in the Middle East through three localized Sesame Street co-productions. These series, promoting girls’ education, boys’ empowerment, and respect and understanding, will each be back in production or launching new shows this year. Says Gary E. Knell, President and CEO of Sesame Workshop: “While it’s impractical to think that one or even three TV series will solve world issues, we do know the power of media to effect change. It is through the dedication and vision of our production partners that we’ve developed sincerely curious and humorous Muppet characters who are not unlike the shows’ viewers. Children are learning that they can play a role in their own community and beyond.” Egypt’s Alam Simsim, co-produced with Al Karma Edutainment Cairo and airing on ETV, will be celebrating its landmark 10th anniversary this year. The award winning Egyptian series goes back into studio in February for the filming of 60 half-hour episodes. Alam Simsim will continue to explore issues related to girls’ education and health and hygiene. Impact studies indicate that Alam Simsim is meeting its goal of reaching young children who have limited access to education, with over 85% awareness of the series in rural areas, and over 90% of children in urban areas viewing it. February also sees the launch of season two of Jordan’s Hikayat Simsim, co-produced with Jordan Pioneers and airing on JTV. This season of 26 half-hour episodes features an expanded set where the characters will offer engaging messages about girls’ education, early literacy development, appreciation for diversity, and cultural pride. An extensive outreach campaign will include the distribution of educational resources to formal and informal educational settings throughout Jordan. In Palestine, Shara’a Simsim, co-produced with Al Quds University in Ramallah, is slated to air on the ten channels of the Ma’an Network throughout the West Bank and Gaza. The new season of Shara’a Simsim began studio production in December of last year and continues through January 2007. The new season responds directly to the needs of Palestinian children by focusing on boys’ empowerment and introducing the character of Salim, who will serve as a positive role model for young children. 24  Warning : Unknown : The session id contains invalid characters, valid characters are only a-z, A-Z and 0-9 in Unknown on line 0 Warning : Unknown : Failed to write session data files . Please verify that the current setting of session.save_path is correct /var/lib/php/session in Unknown on line 0

Table of Contents for the Digital Edition of Total Licensing Winter 2007

Total Licensing Winter 2007

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