Total Licensing Winter 2007 - (Page 65)

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Rob Wijeratna, Joint Managing Director of Rocket Licensing in the U.K., who is taking on the program for the United Kingdom and Republic of Ireland, says that the agency immediately saw that “the brand was truly innovative and something really special! We love its unique mix of cuddly adorability and humour, coupled with an edgy quirkiness and bold design style. We are looking forward to building the brand into a successful long-term franchise for teens and young adults.” Peter Kleinschmidt, Managing Director of multimedia and merchandising conglomerate CTM, sees tremendous potential in Germany, Austria and Switzerland. “I am very pleased and enthusiastic to have the opportunity to partner with Art Impressions and Mitchell Bernal, building the international success of Skelanimals,” he declared. “Skelanimals is an incredibly well-thoughtout, hip and yet sweet merchandising brand with a vast long term potential. It hits the 10-25 fashionable demographic and trends perfectly. As CTM and TMG, our agency is in the unique position to span the synergetic link between our merchandising core business with retailers, brands, classic licensees and our sister media companies from movie production, to home video, a cinema chain and various well established TV channels in the German speaking territories.” that appeal to young Italians,” says Grazia Caimi, Managing Director for Copyright Promotions Licensing Group in Italy. “It is innovative—hip, cute, and irreverent all at once. We are very happy to be working on this program and feel confident that it will have great success in our market.” Likewise, “Latin Americans will soon be loving Skelanimals ‘to death’,” quips Fanny Salazar, VP Hispanic Markets, P&L Global Network. “Skelanimals is the sweetest and most fun-loving gothic license we have ever seen, and its sense of humor is perfect for the Latin American temperament. Such a versatile property is ideal for a broad range of products and a wide-ranging demographic that, like the Skelanimals themselves, is just looking for a little love and fun in their daily lives!” P&L is already receiving very positive responses from major retailers in their region, encompassing Mexico, Central America, and select South American countries. Art Impressions is pleased to also have on board as international agents Biplano, for Spain and Portugal, and Black & White for Greece. In Japan, Art Impressions is working through its Tokyo office to develop opportunities for Skelanimals boutiques in specialty toy and trend retailers, as well as better department stores. Managing Director Setsuko Naoe comments that the property has been greeted with “tremendous enthusiasm” by retailers and potential licensing partners and that “Skelanimals is very appealing to young Japanese consumers, who have such a great appreciation for things that are cute but also very fashionable.” Looking forward, plans include Marcy would Marcy would swing and hang. hang hang Each morning out of bed she sprang. orning out of bed she the design of a free-standing store concept and additions to the agency network in China, Korea, the Philippines, France and Benelux, Russia, Israel, South Africa, and the Middle East. As the international roll-out unfolds, Bernal, Art Impressions and the Skelanimals licensees are immersed in creating the next line of product launches. In 2007 and 2008, expect to see the release of fashion apparel, swimwear, sleepwear, intimates, jewelry, headwear, bedding, room decor, giftware, back-to-school, stationery products, multimedia content, publishing, surf, snow and skateboards, and a range of innovative specialty gifts and novelties. Marcy would Marcy would swing and hang. hang hang Each morning out of bed she sprang. orning out of bed she De dly ad & Cud The head of Gaffney International Licensing is similarly excited about the brand’s potential in the youth markets of Australia and New Zealand. “Skelanimals is sweet but with an edgy twist and that’s what we love about it,” says Fred Gaffney. “In keeping with the strategy of the U.S. launch, our plans are to introduce the property into key specialty and department store chains.” “Skelanimals brings together so many elements De ad & C u ddl y 65  Warning : Unknown : The session id contains invalid characters, valid characters are only a-z, A-Z and 0-9 in Unknown on line 0 Warning : Unknown : Failed to write session data files . Please verify that the current setting of session.save_path is correct /var/lib/php/session in Unknown on line 0

Table of Contents for the Digital Edition of Total Licensing Winter 2007

Total Licensing Winter 2007

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