Total Licensing Winter 2007 - (Page 66)
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LICENSING that he asked Dolph Zahid Managing Director and Bradley Caines
Creative Director to visit their offices in Paris a few weeks later.
Following a further meeting at the Withit offices in January it was
decided to launch a range of stationery, bags, t-shirts and accessories
using Glamour Puss for Christmas 2006. The range launched in November in
200 stores and was promoted by a double page spread in Following the past
five years of great success that Withit has enjoyed in English speaking
territories UK, Australia and New Zealand expansion into Europe is growing
rapidly. Licensing programmes are beginning in France, Spain, Germany and
Benelux during 2006/7. It is thanks to the Brand Licensing Show where
Withit have exhibited for the past six years that business has started in
France. The organisers arranged for a number of French and Spanish
retailers to attend the show in 2005.Amongst them was the owner of Joué
Club and his senior personnel Joué Club are a group of some 300 toy
stores across France . M. Pellieux was so impressed by the Withit booth
and the range of licensed products exhibited the 14 million Joué Club
annual catalogues that are distributed directly to consumers. News ‘hot
off the press’ is that sales have been fantastic and Joué Club are
looking to develop two new ranges for 2007. Following the interest shown
by French companies at Brand Licensing Withit decided to exhibit at the
Kazachok Licensing Forum in Paris in May 2006. This afforded Withit the
opportunity of presenting their brand directly to the French market where
450 potential licensees and retailers attend. Bradley Caines, Creative
Director, says “2006 was the first time Withit has exhibited in France
and we were delighted and somewhat surprised by the level of interest
shown”. In July 2006 Withit Licensing Limited and Jane Evans Licensing
Consultancy appointed MJA Licensing S.a.r.l. to represent the brand in the
French market. Already a license for daywear, outerwear, nightwear,
underwear and swimwear has been signed with Embassy. The first range of
T-shirts with Glamour Puss, Mad Cow, Cheeky Monkey and Foxy Lady icons
will launch in late Spring in Auchan stores complete with some fashion
accessories and in store signage. A larger collection is expected for
Winter 2007. Cora will also launch with nightwear and daywear in Summer
2007. Footwear has been licensed to Aventure Diffusion with plans for
launch with slippers in Winter 2007 followed by beach footwear for Summer
2008. Tennessee S.A. have taken the licence for stationery and are
developing ranges for back to school and gifting to hit the stores in
2008. Other categories are now in discussion. For further information
contact Dolph Zahid on +44 870 3300890 dolph@withit.co.uk or Jane Evans on
+44 1225 819030 jane@jevanslicensing.com. 66 Warning : Unknown : The session id contains invalid characters, valid
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Table of Contents for the Digital Edition of Total Licensing Winter 2007
Total Licensing Winter 2007
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