Total Licensing Winter 2007 - (Page 79)

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The website www.enfandises.com is a site where parents can deposit quotes from their children. There were 8000 quotes on 50 themes in 2006. For example; “God is the adults Santa Claus”, “I like spinach except the taste” and “You are my favourite parents.” Licensees already on board are Vertbaudet a French mail-order catalogue which produces a line of apparel and house linen, Quo Vadis produce stationery and back to school, and food is covered by Amora – Unilever. In 2004, Enfandises launched its own range of layatte and juvenile products. 2006 saw the launch of the Enfandises foundation, and 2007 will be the year that Enfandises is launched abroad. Having explored in some depth the children’s categories, it seemed important to also offer a couple of examples of more adult licensing. Patrick Fabre, owner of the sports brand Grand Chelem has produced a range of cometics. All products and shapes are registered to the office of INIP in France. Products are selling in different shops in France e.g. Un Monde Ovale the owner of which is the sportsman Philippe Sella , and also through CambeSport Company. Even more adult in its product and market aim is the portfolio of TEA. TEA – The European Adveractor – based in the Paris area specialises in providing imagery for the adult market for mobile distribution, TV, press and publishing. TEA represents around 20 photographers from North America and Europe including Richard Murrian, Martin Krake, Didier Carré, Laurie Jeffery and Mike Crawley. The company archives holds thousands of images and hundreds of hours of video. Having looked a t the large companies, it is also most important to look at the smaller companies in order to gain an insight into licensing in France as a whole. One slightly different children’s property, with no TV presence is Enfandises the things that kids say which was launched in 2002 by Sandrine Benatter who, having worked for ten years at Fisher Price marketing, decided to set up her own project. In 2003, Benatter caught the interest of industrials The Licensing Forum: France also has its Licensing Fair! On Thursday 3 May, the fourth Edition of the Licensing Forum jointly organized by Kazachok and LSA - will be held at the Pavilion Dauphine. Over the course of the day it will be possible to attend conferences, make appointments with the exhibitors and hear about the latest properties from agents and rights owners. Yves Puget, Chief Editor of LSA magazine, will again preside over the day’s conferences which will cover both broad and specific issues allowing attendees to plan their day to suit their personal needs. Last year’s Forum welcomed a sizeable number of overseas exhibitors and visitors. As a result, simultaneous translation of all of the conferences will be offered this year. The day will open with Kelvyn Gardner, newly appointed head of LIMA in London who will unveil the latest UK trends.The conference then moves to focus on juvenile publishing. Hachette Jeunesse will analyze the enthusiasm of young readers for licensed novels and novelizations. Can schoolyard fads be programmed in advance? Trading Card Games, are a good example. Louis Pinto, General Manager of Upper Deck, will share his methods on anticipating the licensing success of a property. Another phenomenon is that of seasonal products. Licensees from areas such as chocolate, ice cream or Epiphany charms will provide the audience with their experience. Whilst the conference program is still being put together as we go to press, further areas that will be covered include licensed promotions and a legal workshop. The organization of the event is designs specifically to help networking. During the day, throughout the two vast halls of the Pavilion Dauphine, agents and rights owners will be available to present their latest properties. Whatever a visitor’s field of activity and the type of license they are interested in, attendees should be able to find interesting and valuable insight and information. A number of exhibitors have already confirmed their participation. Among these are Canal + Licence, a participant since the first edition. Additional participants include NewLine Cinema, Fox Studios, RMP, Nickelodeon and Viacom Consumer Products, Copyright Promotions Licensing Group, JCP France, TF1 Licences, Lagardère Active Jeunesse, France Télévisions Distribution, Paris Arabesques, Les Humanoïdes Associés, The Copyrights Group and Withit. In addition, Gallimard Jeunesse, who have recently opened their own rights management office, will attend for the first time. Some of them will hold private presentations entitled “Licensing Pitches”. These are held in lounges next to the “Property Corner”. You can get updates on the conference program and the brands attending by visiting www.kazachok.com and www. lsa.fr. “A not-to-bemissed event and a real opportunity for us to meet clients and colleagues in a relaxed atmosphere”. Laurent Taïeb, Licensing Director, Nickelodeon and Viacom Consumer Products 79  Warning : Unknown : The session id contains invalid characters, valid characters are only a-z, A-Z and 0-9 in Unknown on line 0 Warning : Unknown : Failed to write session data files . Please verify that the current setting of session.save_path is correct /var/lib/php/session in Unknown on line 0 http://www.enfandises.com http://www.kazachok.com http://www.lsa.fr http://www.lsa.fr

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Total Licensing Winter 2007

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