DesRosiers - CADA 2017 - Canadian Automobile Dealers Association - Year in Review - 106
Parts and Service
Section 7
Prairies
* New vehicle dealer parts and service sales in the
Prairie region witnessed a 1.5% rise in 2015 when
total sales reached $4.82 billion. The new vehicle
dealer share remained on par, recording a share of
26.7%. New vehicle dealers hold the highest share in
the Prairies compared to any other region in Canada.
* Light vehicle registrations in Alberta, Saskatchewan
and Manitoba combined totalled 5.37 million units
in 2015, an increase of approximately 100,000 units
compared to the previous year. The Prairie region
had the highest percent share of light trucks in the
country at 62.8%, an increase from 2014's light truck
share of 61.4%.
* The average age of a vehicle in the Prairies was 10.3
years old, surpassing the national average of 9.6
years old. Consistent with the higher average age of
vehicles, 42.0% of the Prairies vehicle fleet was 11
years and older.
Prairies Job Potential per Dealer - 2015
Air Conditioning
Air Filters
Belts
Brake
Exhaust
Ignition Wire Sets
Oil Change
Shocks / Struts
Spark Plugs
Steering
Total Jobs
565,985
2,775,053
537,204
1,340,180
585,251
387,647
10,350,808
255,295
3,548,855
471,965
Share of
Canada
21.2%
21.0%
21.5%
21.2%
21.6%
21.5%
21.0%
21.1%
21.5%
21.2%
Potential
Jobs per
Dealer
861
4,224
818
2,040
891
590
15,755
389
5,402
718
Source: DesRosiers Automotive Consultants Inc., DesRosiers
2015 Light Vehicle Study, CADA and Registration Data ©
R.L. Polk & Company 2014 registration counts.
Mkt. Potential
vs. Can.
❍
❍
❍
❍
❍
❍
❍
❍
❍
❍
❍ Above National Average
● Below National Average
Prairies New Vehicle Dealer Parts and Service Sales - 2015
(In Thousands)
Retail Sales*
Total Parts and Service
Total Parts
- Do-It-Yourself (DIY)
- Mechanic Installed (MI)
Total Labour**
Total Sales
$4,819,756
$2,878,604
$833,818
$2,044,786
$1,941,152
Dealer Sales
$1,286,036
$688,161
$58,367
$629,794
$597,875
Dealer Share
26.7%
23.9%
7.0%
30.8%
30.8%
vs. Canada
❍
❍
❍
❍
❍
Retail Sales per Dealer
Total Parts and Service
Total Parts
- Do-It-Yourself (DIY)
- Mechanic Installed (MI)
Total Labour**
Potential
$7,226
$4,316
$1,250
$3,066
$2,910
Dealer Share
$1,928
$1,032
$88
$944
$896
Lost Sales per Dealer
$5,298
$3,284
$1,163
$2,121
$2,014
vs. Canada
❍
❍
❍
❍
❍
*Excludes paint, bodywork, equipment, heavy duty truck, bus, motorcycle
**May be underestimated due to new vehicle dealers having a higher labour rate than the market
Source: DesRosiers Automotive Consultants Inc., DesRosiers 2015 Light Vehicle Study, CADA and
Registration Data © R.L. Polk & Company 2015 registration counts.
106
CADA YEAR IN REVIEW
❍ Above National Average
● Below National Average
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