DesRosiers - CADA 2017 - Canadian Automobile Dealers Association - Year in Review - 12

Dealer Focus

Section 2

Canada

Canadian Light Vehicle Sales per Dealer Franchise 2017

* As of December 2017 there was a sub-total of 3,325 "distinct" dealership franchises in Canada, an increase of 68
dealer franchises compared to last year. When dealerships
housing brands such as Scion, smart, MINI and others are
included, the total dealer franchise counts amounted to
3,532 stores, down 64 stores from December 2016.
* Of the twenty-eight manufacturers included, twenty-three
added at least one dealer franchise store in 2017 while five
manufacturers reported no change, only one manufacturer
reported a decline in franchise counts. With the addition
of the Genesis brand, a total of 18 dealers were opened in
2017. FCA followed, expanding Fiat by ten locations. Alfa
Romeo and Nissan both increased their store count by eight
locations. BMW, Honda, Kia, Porsche and Volkswagen all
added three stores while Audi, Ford, Maserati, MercedesBenz/smart added two stores each. Hyundai, Infiniti, Land
Rover, Lexus, Mazda, Subaru, Toyota and Volvo dealer
count each increased by one. The only brand to close doors
was Scion, closing 145 locations as Toyota has decided to
discontinue the Scion brand in Canada.
* At the completion of 2017, the average sales per dealer
stood at 577 units, representing an increase of 35 units from
the average of 542 units sold per dealer recorded in 2016.
Mercedes-Benz recorded the highest average sales per
dealer with 880 units sold per store. Toyota and Audi trailed
behind with 806 and 766 units sold per store respectively.

Mercedes-Benz
Toyota
Audi
BMW
Honda
Ford
General Motors
Nissan
Lexus
Hyundai
Subaru
FCA
Volkswagen
Mazda
Porsche
Kia
Acura
Land Rover
Infiniti
Mitsubishi
MINI
Volvo
Jaguar
Maserati
Alfa Romeo
Genesis
Fiat
smart

6

29
25

0

74

125

192
185

200

255
235

296

449
434
401
398
366

494

400

598
587
586

671
665
635

600

766
756
750
717

880

806

800

1,000

Source: DesRosiers Automotive Consultants Inc., CADA, CVMA, and GAC

Light Vehicle Sales per Dealer Franchise

Acura
Alfa Romeo
Audi
BMW
FCA
Fiat
Ford
General Motors
Genesis
Honda
Hyundai
Inﬁniti
Jaguar
Kia
Land Rover
Lexus
Maserati
Mazda
Mercedes-Benz
MINI3
Mitsubishi
Nissan
Porsche
Scion
smart
Subaru
Toyota
Volkswagen
Volvo
Sub-Total
Total

As of
November
2014
50
43
46
439
84
429
454
231
212
38
23
187
23
38
165
56
30
87
187
16
92
56
90
247
136
38
3,235
3,497

Franchise Counts
As of
As of
November
November
2015
2016
50
51
7
7
44
45
47
48
441
445
84
83
426
428
452
451
231
233
214
216
39
41
24
25
190
188
24
24
38
38
8
8
165
164
57
57
30
30
91
89
190
194
16
16
145
145
57
57
90
92
247
247
137
138
38
36
3,266
3,582

3,257
3,596

Sales Per Franchise
As of
November
2017
51
15
47
51
449
93
430
451
18
236
217
42
25
191
25
39
10
165
59
30
89
202
19
59
93
248
141
37

2014
391
570
713
642
96
680
550
662
651
271
63
374
273
462
n.a.
437
679
179
261
562
308
43
46
467
726
483
118

2015
420
17
608
745
652
66
654
583
678
634
290
54
357
322
580
64
435
769
235
235
625
401
32
13
518
738
513
126

2016
397
10
679
792
618
28
711
593
714
640
295
121
381
381
592
85
422
815
220
250
629
441
31
33
546
773
435
170

2017
398
74
766
756
586
25
717
671
29
750
598
296
185
401
366
635
125
449
880
235
255
665
434
6
587
806
494
192

3,325
3,532

529

530

542

577

Notes:
1
2
2016-2017 Land Rover dealer counts are based on DAC assumption
2015-2017 Alfa Romeo and Maserati dealer counts are based on DAC assumption
3
Sub-total dealer franchise count does not include Scion, smart, MINI, Fiat and (Land Rover for 2016-2017) franchise counts as they are included in the Toyota, Mercedes-Benz, BMW, FCA
and Jaguar numbers respectively.
Source: DesRosiers Automotive Consultants Inc., CADA, CVMA, and GAC

12

CADA YEAR IN REVIEW
Table of Contents for the Digital Edition of DesRosiers - CADA 2017 - Canadian Automobile Dealers Association - Year in Review
