DesRosiers - CADA 2017 - Canadian Automobile Dealers Association - Year in Review - 24

Dealer Focus

Section 2
Manitoba's Light Vehicle Sales per Dealer 2017

Manitoba
* There was a sub-total of 109 dealer franchises in Manitoba
as of December 2017, showing an increase of two stores
compared to the net total of 107 dealer franchises in 2016.
Alfa Romeo and FCA each added one store to their dealer
network.
* By the end of December 2017, the average sales per dealer
recorded for Manitoba was 541 units, up 53 units compared
to the average recorded during 2016. As compared to the
national average of 577 units per dealer, the Manitoba figure
was lower by 6.3%. Seven of the twenty-eight reporting manufacturers reported sales above their respective
national average. Mitsubishi (+76.6%), Kia (+33.3%), smart
(+28.3%), Nissan (+22.1%), Honda (+3.4%), FCA (+0.3%)
and Volkswagen (+0.2%) all had sales above the national
average in Manitoba.
* Nissan and Mercedes-Benz had the highest average sales per
dealer in Manitoba for 2017, recording 811 and 792 units
sold per dealer respectively, followed by Honda with an average of 775 units per dealer.

Nissan
Mercedes-Benz
Honda
Toyota
General Motors
FCA
Subaru
Hyundai
Kia
Ford
Volkswagen
Audi
Mitsubishi
BMW
Lexus
Acura
Mazda
Porsche
Infiniti
Land Rover
Volvo
Jaguar
MINI
Fiat
smart

9
8

0

111
108
91

200
167
164

200

266

309

383

537
536
534
504
495
478
451
442

400

811
792
775
745

615
588

600

800

1,000

Source: DesRosiers Automotive Consultants Inc., CADA, CVMA and GAC

Light Vehicle Sales per Dealer Franchise
Dealer Franchise Counts

Acura
Alfa Romeo
Audi
BMW
FCA
Fiat
Ford
General Motors
Genesis
Honda
Hyundai
Infiniti
Jaguar
Kia
Land Rover
Lexus
Maserati
Mazda
Mercedes-Benz
MINI
Mitsubishi
Nissan
Porsche
Scion
smart
Subaru
Toyota
Volkswagen
Volvo

Sales per Dealer Franchise

As of November
2016
1
1
1
16
2
20
24
7
5
1
1
4
1
1
4
1
1
2
5
1
2
1
2
7
2
1

As of November
2017
1
1
1
1
17
2
20
24
7
5
1
1
4
1
1
4
1
1
2
5
1
1
2
7
2
1

MB
2017
309
478
442
588
9
504
615
775
536
167
108
534
164
383
266
792
91
451
811
200
8
537
745
495
111

Canada
2017
398
74
766
756
586
25
717
671
29
750
598
296
185
401
366
635
125
449
880
235
255
665
434
6
587
806
494
192

Percent
Difference
-22.4%
-100.0%
-37.6%
-41.5%
0.3%
-66.2%
-29.8%
-8.3%
n.a.
3.4%
-10.3%
-43.6%
-41.6%
33.3%
-55.2%
-39.7%
n.a.
-40.7%
-10.0%
-61.3%
76.6%
22.1%
-53.9%
n.a.
28.3%
-8.5%
-7.5%
0.2%
-42.2%

107
114

109
114

541

577

-6.3%

Sub-Total
Total

Notes:
1
2016-2017 Alfa Romeo, Land Rover, Maserati and Scion dealer counts are based on DAC assumption
2
Sub-total dealer franchise count does not include Scion, smart, MINI, Fiat and Land Rover franchise counts as they are included in the Toyota,
Mercedes-Benz, BMW, FCA and Jaguar numbers respectively.
Source: DesRosiers Automotive Consultants Inc., CADA, GAC and CVMA

24

CADA YEAR IN REVIEW

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Above National Average
Below National Average
Table of Contents for the Digital Edition of DesRosiers - CADA 2017 - Canadian Automobile Dealers Association - Year in Review
