DesRosiers - CADA 2017 - Canadian Automobile Dealers Association - Year in Review - 30

Dealer Focus

Section 2

New Brunswick
* As of December 2017, the number of dealer
franchises in New Brunswick sub-totalled to 103
stores, an increase of one store recorded last year.
Mercedes-Benz/smart opened one store.
* At the end of 2017, sales per dealer in New Brunswick averaged 399 units. Compared to 2017, the
average sales per dealer increased by nine units.
However, New Brunswick trailed behind the national
average by 178 units, equivalent to a negative difference of 30.9%. Mitsubishi (+7.9%) was the only
manufacturer with average sales per dealer above the
national average.
* At the end of 2017, sales per dealer in New Brunswick averaged 399 units. Compared to 2017, the
average sales per dealer increased by nine units.
However, New Brunswick trailed behind the national
average by 178 units, equivalent to a negative difference of 30.9%. Mitsubishi (+7.9%) was the only
manufacturer with average sales per dealer above the
national average.

New Brunswick's Light Vehicle Sales per Dealer 2017
Ford
Toyota
Honda
General Motors
Subaru
Nissan
Hyundai
FCA
Mazda
Volkswagen
Mitsubishi
BMW
Acura
Audi
Kia
Lexus
Mercedes-Benz
Volvo
MINI
Fiat 10
smart 2

0

88

116
109

222
219
214

156

100

200

385
374

294
283
275
272

300

470

424

400

494

500

574
561

614

600

Source: DesRosiers Automotive Consultants Inc., CADA, CVMA and GAC

Light Vehicle Sales per Dealer Franchise
Acura
Alfa Romeo
Audi
BMW
FCA
Fiat
Ford
General Motors
Genesis
Honda
Hyundai
Infiniti
Jaguar
Kia
Land Rover
Lexus
Maserati
Mazda
Mercedes-Benz
MINI
Mitsubishi
Nissan
Porsche
Scion
smart
Subaru
Toyota
Volkswagen
Volvo

Dealer Franchise Counts
As of November
As of November
2016
2017
1
1
1
1
1
1
14
14
2
3
11
11
17
17
7
7
9
9
7
7
1
1
6
6
1
2
1
1
3
3
6
6
6
1
2
3
3
9
9
4
4
1
1

Sub-Total
Total

102
112

103
109

NB
2017
222
219
272
374
10
614
494
561
385
214
156
294
116
88
275
424
2
470
574
283
109
399

Sales per Dealer Franchise
Canada
2017
398
74
766
756
586
25
717
671
29
750
598
296
185
401
366
635
125
449
880
235
255
665
434
6
587
806
494
192
577

Notes:
1
2016-2017 Alfa Romeo, Land Rover, Maserati and Scion dealer counts are based on DAC assumption
2
Sub-total dealer franchise count does not include Scion, smart, MINI, Fiat and Land Rover franchise counts as they are included in the Toyota,
Mercedes-Benz, BMW, FCA and Jaguar numbers respectively.
Source: DesRosiers Automotive Consultants Inc., CADA, GAC and CVMA

30

CADA YEAR IN REVIEW

Percent
Difference
-44.2%
n.a.
-71.4%
-64.0%
-36.2%
-61.6%
-14.4%
-26.4%
n.a.
-25.1%
-35.5%
n.a.
n.a.
-46.6%
n.a.
-75.4%
n.a.
-34.6%
-86.8%
-62.6%
7.9%
-36.1%
n.a.
n.a.
-76.0%
-20.0%
-28.8%
-42.6%
-43.2%
-30.9%

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Performance
in 2017
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Above National Average
Below National Average

700
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