DesRosiers - CADA 2017 - Canadian Automobile Dealers Association - Year in Review - 46

Sales In Review

Section 3

Ontario
Ontario's Share of Canadian
Sales by Segment - Passenger Cars
2017

Ontario's Share of Canadian
Sales by Segment - Light Trucks
2017
ON's Light Vehicle Market Share = 41.1%

ON's Light Vehicle Market Share = 41.1%

Luxury High

53.0%

Luxury

51.1%

Luxury Sport

45.4%

Compact Luxury

42.5%

PASSENGER CARS

41.8%

Compact

39.4%

0

48.1%

Intermediate Luxury Sport Utility

46.8%

Compact Luxury Sport Utility

45.8%

Large Sport Utility

44.3%

Large Van

44.3%

Intermediate Sport Utility

40.7%

LIGHT TRUCKS

40.6%

Compact Sport Utility

35.4%

Large Pickup

33.6%

Subcompact Sport Utility

14.2%

Intermediate

50.6%

Large Luxury Sport Utility

27.7%

Subcompact

52.3%

Small Van

161.8%

Sport

32.4%

Small Pickup
50

100

150

200

0

Source: DesRosiers Automotive Consultants Inc., GAC & CVMA

10

20

30

40

50

Source: DesRosiers Automotive Consultants Inc., GAC & CVMA

Ontario Light Vehicle Sales Profile - by Segment
Market
Share
2016

Light Vehicle Sales

2016
806,499

2017
837,480

Passenger Car
Subcompact
Compact
Intermediate
Sport
Compact Luxury
Luxury
Luxury High
Luxury Sport

269,496
21,405
130,219
61,112
14,531
7,148
25,298
6,698
3,085

267,528
17,845
137,668
51,621
14,619
6,549
27,578
8,112
3,536

100.0%
7.9%
48.3%
22.7%
5.4%
2.7%
9.4%
2.5%
1.1%

Light Trucks
Subcompact Sport Utility
Compact Sport Utility
Intermediate Sport Utility
Large Sport Utility
Luxury Compact Sport Utility
Luxury Intermediate Sport Utility
Luxury Large Sport Utility
Small Pickup
Large Pickup
Small Van
Large Van

537,003
17,828
168,049
76,863
10,578
28,412
24,866
7,465
10,448
126,021
48,658
17,815

569,952
23,334
172,396
79,724
10,672
33,121
26,957
8,810
11,547
138,086
45,980
19,325

100.0%
3.3%
31.3%
14.3%
2.0%
5.3%
4.6%
1.4%
1.9%
23.5%
9.1%
3.3%

Note: Historical revisions are due to model segmentation change
Source: DesRosiers Automotive Consultants Inc., GAC & CVMA

46

CADA YEAR IN REVIEW

60

Market
Share
2017

Percent
Change
3.8%

ON Performance
2017

100%
6.7%
51.5%
19.3%
5.5%
2.4%
10.3%
3.0%
1.3%

-0.7%
-16.6%
5.7%
-15.5%
0.6%
-8.4%
9.0%
21.1%
14.6%

●
●
❍
●
❍
●
❍
❍
❍

100%
4.1%
30.2%
14.0%
1.9%
5.8%
4.7%
1.5%
2.0%
24.2%
8.1%
3.4%

6.1%
30.9%
2.6%
3.7%
0.9%
16.6%
8.4%
18.0%
10.5%
9.6%
-5.5%
8.5%

❍
❍
❍
❍
❍
❍
❍
❍
❍
❍
●
❍

❍

❍ Above 2016
● Below 2016



Table of Contents for the Digital Edition of DesRosiers - CADA 2017 - Canadian Automobile Dealers Association - Year in Review

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