DesRosiers - CADA 2017 - Canadian Automobile Dealers Association - Year in Review - 88

Trendsetter Survey Series
The focus on "Climate Change" has governments...
% Share of the Local Market by 2020
Hybrid vehicles including plug-in Hybrid
Response

0%
1 - 9.9%
10 - 49.9%
50% and Over

Region
Overall
7.0%
24.3%
60.0%
100.0%

BC
0.0%
30.0%
60.0%
8.7%
100.0%

AB
11.8%
29.4%
52.9%
10.0%
100.0%

Man/Sas
0.0%
33.3%
66.7%
5.9%
100.0%

New and Used Sales Total
ON
4.2%
25.0%
62.5%
0.0%
100.0%

QC
9.5%
19.0%
61.9%
8.3%
100.0%

Atl.
7.7%
23.1%
53.8%
9.5%
100.0%

1-250
25.0%
25.0%
37.5%
15.4%
100.0%

251-500
4.0%
32.0%
52.0%
12.5%
100.0%

501-1,000
4.1%
22.4%
69.4%
12.0%
100.0%

1,000+
7.5%
25.0%
57.5%
4.1%
100.0%

Battery Electric Vehicles and other ZEVs
Response

0%
1 - 9.9%
10 - 49.9%
50% and Over

Region
Overall
6.1%
26.1%
62.6%
5.2%
100.0%

BC
0.0%
20.0%
60.0%
20.0%
100.0%

AB
17.6%
29.4%
47.1%
5.9%
100.0%

Man/Sas
0.0%
55.6%
33.3%
11.1%
100.0%

New and Used Sales Total
ON
4.2%
20.8%
70.8%
4.2%
100.0%

QC
4.8%
23.8%
69.0%
2.4%
100.0%

Atl.
7.7%
23.1%
69.2%
0.0%
100.0%

1-250
12.5%
25.0%
50.0%
12.5%
100.0%

251-500
4.0%
28.0%
56.0%
12.0%
100.0%

501-1,000
6.1%
28.6%
61.2%
4.1%
100.0%

1,000+
5.0%
22.5%
70.0%
2.5%
100.0%

Diesel
Response

0%
1 - 9.9%
10 - 49.9%
50% and Over

Region
Overall
27.0%
37.4%
34.8%
0.9%
100.0%

BC
30.0%
50.0%
20.0%
0.0%
100.0%

AB
17.6%
17.6%
64.7%
0.0%
100.0%

Man/Sas
11.1%
33.3%
55.6%
0.0%
100.0%

New and Used Sales Total
ON
20.8%
37.5%
37.5%
4.2%
100.0%

QC
35.7%
42.9%
21.4%
0.0%
100.0%

Atl.
30.8%
38.5%
30.8%
0.0%
100.0%

1-250
12.5%
12.5%
75.0%
0.0%
100.0%

251-500
20.0%
48.0%
28.0%
4.0%
100.0%

501-1,000
26.5%
44.9%
28.6%
0.0%
100.0%

1,000+
37.5%
30.0%
32.5%
0.0%
100.0%

When dealers were asked what they thought about the local market share of hybrid vehicles by 2020, the majority (58.3%) believed it would be between 1% and
9.9%. Close to a third (31.3%) believe that the hybrid vehicle market share will be between 10% and 49.9% while 3.5% of respondents believe it will be over 50%
and the remaining 7.0% believe there will be no hybrid vehicles in their local market. The respondent's outlook changes when looking into 2030 as 60.0% expect
the overall market share to be around 10% to 49.9%. Less than a quarter (24.3%) of respondents believe the market share of will be 1% to 9.9% by 2030.
Looking at battery electric vehicles (BEV) and other zero emission vehicles (ZEV), 71.3% of all respondents believe the BEV and ZEV market share by 2020
will range from 1% to 9.9% with 17.4% stating that their market share will be between 10% and 49.9%. By 2030, 62.6% believe that BEVs and other ZEVs will
have a market share between 10% and 49.9% while more than a quarter (26.1%) expect the market share to be around 1% to 9.9%.
In the diesel market, less than half (43.5%) expect diesel vehicles to have a market share between 1% and 9.9%. 33.9% think the diesel market share will reach
10% to 49.9% by 2020. 53.1% of the larger dealerships (501-1,000 units) expect the diesel market share to be around 1% to 9.9% by 2020. The diesel market share
by 2030 is uncertain for most respondents as 37.4% expect a 1% to 9.9% market share, 34.8% a 10% to 49.9% market share and 27.0% believe there will be no
market for diesel vehicles by 2030.

88

CADA YEAR IN REVIEW



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