The Milk Producer - December 2010 - (Page 24)
DFCPROMOTION
By Geneviève Fontaine
Magical delivery
DFC highlights Real Cream during the holidays by promoting four new easy-to-prepare recipes
J
ust in time for the holidays, DFC held a public relations campaign to promote Real Cream as the
secret ingredient to make everyday meals ‘magical’ and deliver the message that cooking with Real Cream can be quick and simple. During the first week of December, spokesperson Emily Richards gave interviews and promoted four new Real Cream recipes on several radio and television shows in Ontario and the Maritimes. Consumers are also invited to visit anydaymagic.ca for simple recipes using Real Cream, including apple maple cheddar spread, artichoke pepper casserole, peppercorn crusted pork tenderloin with balsamic cream sauce and holiday orange mocha roll.
Dairy Farmers of Canada brings you the latest news from the national marketing and nutrition front with this feature. Learn more about the programs and activities we carry out to get the most from your promotion dollar. We welcome your comments, so please write or fax us at: DFC, c/o Communications Co-ordinator, 1801 McGill College Ave., Suite 700, Montreal, Quebec H3A 2N4. Fax: (514) 284-0449 or e-mail: genevieve.fontaine@ dfc-plc.ca.
Pictured above is artichoke pepper casserole and below, apple maple cheddar. Consumers can find both recipes at anydaymagic.ca. It features simple recipes using Real Cream.
24 | December 2010 | MilkPRODUCER
http://www.anydaymagic.ca
http://www.anydaymagic.ca
Table of Contents for the Digital Edition of The Milk Producer - December 2010
The Milk Producer - December 2010
Contents
Editor's Notes
DFO Chair's Message
Dairy Update
Industry Roundup
DFO Promotion
Back to Basics
Research
Applied Science
Index
Markets
New 'N' Noted
Back Forty
The Milk Producer - December 2010
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