DFCPROMOTION
By Geneviève Fontaine
Still going strong
D
DFC’s popular Canadian milk branding campaign is again in full swing this spring
FC is again running its successful 100% Canadian Milk symbol television ads this
spring to remind consumers Canadian milk is a source of pride, and to look for the 100% Canadian Milk symbol on dairy products. Web banners reminding consumers buying dairy products made with Canadian milk supports Canadian farmers were also launched. An in-store promotion will take place in various grocery store banners across Canada until October. DFC will use in-store media and publicity to explain to consumers the reasons why they should choose 100% Canadian Milk. DFC representatives will also be in stores explaining the symbol’s meaning to consumers and encouraging them to purchase products bearing the mark. Consumers will also have a chance of winning $5,000 in groceries. DFC representatives will hand out contest cards to consumers who support the 100% Canadian Milk brand.
22 | April 2011 | MilkPRODUCER
http://www.asourceofpride.cahttp://www.asourceofpride.ca
Table of Contents for the Digital Edition of The Milk Producer - April 2011