Green Roofs - Living Architecture Monitor - Spring 2018 - 14
ROOFTOP FARM ADVERTISES IGA BRAND AND DELIVERS PRODUCE
TO HAPPY CONSUMERS IN SAINT-LAURENT, QUEBEC.
"THE CUSTOMERS
AT THE IGA LOVE NOT
ONLY THE IDEA OF
PLANTS ON THE ROOF,
BUT THE AVAILABILITY
OF IN-STORE SUPER
FRESH VEGETABLES
AND HERBS."
- RICHARD DUCHEMIN
LIVING ARCHITECTURE MONITOR / SPRING 2018 / 14
according to Richard. All produce grown is certified organic.
In the future, the owners are considering adding tulips and
mushrooms to the list of crops.
The plants are being grown in six inches (15 cm) of growing
medium. As this is shallow growing medium, growing long rooted
vegetables is not really an option. The store's much needed
summertime air conditioning and dehumidification system is the
source of the bulk of the water being used to irrigate the plants.
The condensate water is being collected instead of directed down
the drain and smartly distributed to the thirsty rooftop plants.
"The customers at the IGA love not only the idea of plants
on the roof, but the availability of in-store super fresh vegetables and herbs." said Duchemin. "In the era of consumers
wanting to buy local, buying vegetables grown on the roof,
couldn't be more local." As a testament to that, the sale of the
supermarket's organic produce increased 50 per cent from
2016 to 2017. The owners are hoping this is a continuing
trend. Other supermarkets have reached out to the Duchemins
to enquire about their process and their success and while
confidential, there are indications that other supermarkets will
copy their idea. Sobeys, a large supermarket retailer that owns
the IGA brand, is watching the progress of this green roof with
great interest as consumer interest in good quality, local food
continues to grow across North America.
Joyce McLean is a Toronto-based environmental consultant and writer.
LIVINGARCHITECTUREMONITOR.COM
http://www.LIVINGARCHITECTUREMONITOR.COM
Table of Contents for the Digital Edition of Green Roofs - Living Architecture Monitor - Spring 2018
Table of Contents
Green Roofs - Living Architecture Monitor - Spring 2018 - I
Green Roofs - Living Architecture Monitor - Spring 2018 - Cover1
Green Roofs - Living Architecture Monitor - Spring 2018 - Cover2
Green Roofs - Living Architecture Monitor - Spring 2018 - Table of Contents
Green Roofs - Living Architecture Monitor - Spring 2018 - A1
Green Roofs - Living Architecture Monitor - Spring 2018 - 1
Green Roofs - Living Architecture Monitor - Spring 2018 - 2
Green Roofs - Living Architecture Monitor - Spring 2018 - 3
Green Roofs - Living Architecture Monitor - Spring 2018 - 4
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Green Roofs - Living Architecture Monitor - Spring 2018 - 33
Green Roofs - Living Architecture Monitor - Spring 2018 - 34
Green Roofs - Living Architecture Monitor - Spring 2018 - Cover3
Green Roofs - Living Architecture Monitor - Spring 2018 - Cover4
Green Roofs - Living Architecture Monitor - Spring 2018 - M1
Green Roofs - Living Architecture Monitor - Spring 2018 - AD1
Green Roofs - Living Architecture Monitor - Spring 2018 - AD2
Green Roofs - Living Architecture Monitor - Spring 2018 - AD3
Green Roofs - Living Architecture Monitor - Spring 2018 - AD4
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