Seneca College - RED 2017 - 35

Scotiabank helps HELIX
A wide-ranging gift
includes support for
young entrepreneurs.
p. 36

Dr. Vivienne Poy
Alumna contributes
creativity and financial aid.
p. 37

The Scheinberg family

GIVING
BACK

PHOTO: JOANNE RATAJCZAK

A passion for
animal health and
student success

YOU CAN ASK Rob Scheinberg
anything about dogs, and the
Seneca grad will say with a
beam, "I can talk about that
all day long."
Rob and his wife, Danielle
Eden, are founders of Dog
Tales Rescue and Sanctuary
in King City. They recently made
a gift to Seneca in support of
equipment upgrades for the
Veterinary Technician program
and the King Campus expansion.
In recognition of their generosity, a space in the new Magna
Hall will be named after the
Scheinberg family.
"The donation was really
a natural thing," Rob says.
"Dog Tales is going to be here
for a long time and Seneca will
hopefully be here longer."
Known for its opulent
kennel space, and many social
media admirers, Dog Tales
includes 50 acres of green fields,
rolling hills and wooded areas.
The couple recently purchased
50 more acres of adjacent land
for future expansion. They live

Rob Scheinberg, with
surrendered dogs
Hayley (l) and Storm.

on the property with their
teenage daughter and, so far,
seven dogs.
"Growing up, I've always
had dogs," Rob says. "My first
was a Rottweiler."
After years of being involved in animal rescue, Rob and
Danielle opened Dog Tales
in 2014. Since then, about 1,200
dogs have been adopted
out, with more than 100 dogs
onsite at any one time. The
dogs are both local owner
surrenders and rescues from
around the world.

Last year, Dog Tales took
in 68 dogs rescued from the
Yulin Dog Meat Festival in
China. The couple also travel
regularly to Israel, where they
are from originally, visiting
shelters to rescue dogs that
are often older, deaf, blind or
injured. During a recent trip
to a rundown shelter there,
Danielle decided to buy the
shelter, flying 270 dogs back
to Canada.
In addition to dogs, Rob
and Danielle rescue horses from
auction by bidding against horse

meat buyers. Currently, Dog
Tales is home to 75 horses.
The entire facility is run
by a team of 55 full-time staff
dedicated to animal care,
including three full-time veterinary technicians who are
graduates of Seneca.
"Seneca is just south of us,
and it has a great Vet Tech
program," says Rob. "There are
definitely opportunities for
synergy there."
Follow dogtalesrescue on Instagram
for photos of their rescued animals.

RED

2017 35



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