open - (Page 70) Sales Maximising the Sales Relationship - advanced selling techniques Reaching the highest level of sales performance requires not only effective sales techniques but also excellent relationship skills. Developing the optimal positioning with customers and prospects is crucial to success. This programme shows participants how to motivate people to work with them, react positively in high pressure situations and influence difficult customers. Telephone Selling - tactics and techniques The telephone is often your first point of contact with new customers and a medium through which a significant proportion of the business relationship is conducted. Maximising its effectiveness requires both planning and strong interpersonal skills. Objectives By the end of the programme participants will be able to: Objectives By the end of the programme participants will be able to: 9 enhance the relationships they are building 9 assess their behaviour and perceptions more accurately 9 develop influencing power and persuasiveness 9 use the most effective responses in high pressure situations Manchester Jul 21-22 develop their commercial awareness speak to customers on the telephone with professionalism create a telephone-prospecting plan undertake "cold" calls with confidence overcome customer objections build rapport and profitable sales relationships quickly and effectively 9 gain commitment from the customer 9 9 9 9 9 9 Manchester Jan 23-24 London Feb 20-21 London Sep 16-17 Ref: SL4 2 days £398 + VAT Ref: SL7 2 days £398 + VAT Blend your learning experience with the following short e-courses Short e-course title NLP and Selling Code AC75 Fee £19.99 Blend your learning experience with the following short e-courses Short e-course title Telephone Selling Code Fee AC105 £19.99 Winning Sales Presentations Competitive tendering situations are becoming more and more prevalent in today’s business environment. The effort required to reach the final round is high and the costs not inconsiderable. "It’s not what you say - it’s how you say it" - true, but the really convincing presentation must do both in an increasingly competitive market place. Objectives By the end of the programme participants will be able to: 9 analyse the audience and plan the style and content of the presentation to ensure maximum impact 9 consider different ways of structuring presentations depending upon the desired outcome 9 develop ways of creating impact at key points in the presentation 9 assess their own style of delivery and adapt it when required Manchester Feb 27-28 London Oct 28-29 Ref: SL8 2 days £398 + VAT Blend your learning experience with the following short e-courses Short e-course title Effective PC Presentations Code AC31 Fee £14.99 70 bookings & enquiries: 0161 445 2426 training.solutions@cegos.co.uk © Cegos UK 2008 www.cegos.co.uk www.cegos.co.uk
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