open - (Page 73) Marketing Developing Leading Brands - brand management best practice Branding activities can be seen both as strong opportunities for driving growth, or for providing short term potential savings. In this workshop, built around brand management best practices, marketing professionals will find an invaluable toolkit of methods and approaches to help them make the difference in an increasingly complex market place. Objectives By the end of the programme participants will be able to: 9 explain the role and scope of brand management 9 analyse their brand portfolio within the competitive market place 9 deploy best practices in brand management and planning 9 design and implement effective brand management strategies & tactics 9 assess the ROI of their branding activities Manchester Jul 15-16 London Jan 29-30 Ref: MK3 2 days £398 + VAT Product Manager Workshop This course equips Product Managers with the confidence, enthusiasm and influencing skills to implement successful marketing plans in the workplace. Direct Marketing Strategies The role of the web marketer is built around increasing awareness of traffic on the corporate web site. A key to market place intelligence is an understanding of competitor and web shopper profiles to enable priority targeting of the webshopper segments that show the highest potential and probability of purchasing on-line. Appropriate web based sales & marketing strategies and tactics can then be developed. Who can benefit? Newly appointed product managers and experienced product managers who wish to complement existing ideas and experiences with a model of best management practice in both product and service industries. This is an excellent opportunity to brush up on analytical skills and get new, practical ideas of how to achieve objectives. Objectives By the end of the programme participants will be able to: 9 integrate e-marketing into corporate strategy 9 identify and implement successful strategies for e-targeting and e-communicating with revenue generating customers 9 monitor and increase the performance of their web marketing Objectives By the end of the programme participants will be able to: 9 objectively analyse any given marketing situation to identify the key issues and opportunities, using a set of practical techniques and processes 9 identify how to implement activities that will be most productive in their specific business context Manchester Sep 8-9 London Mar 4-5 Manchester Jan 23-24 London Jul 9-10 Ref: MK5 2 days £398 + VAT Ref: MK8 2 days £398 + VAT Blend your learning experience with the following short e-courses Short e-course title Project Management Code Fee AC100 £24.99 © Cegos UK 2008 73
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