open - (Page 74) Marketing Strategic Marketing – planning and tactics By the end of this advanced programme participants will be able to drive their organisation towards Marketing Excellence by: 9 challenging the status quo to constantly assess chains of events shaping the market’s immediate and long term future 9 identifying the opportunities and gaining strategic customer insights enabling them to constantly meet and anticipate the customers’ needs 9 structuring and stress testing their vision 9 designing a Marketing and Brand Plan 9 implementing winning tactics 9 reviewing progress adequately and implementing corrective actions 9 how to build a positioning statement 9 the 5 steps to preparing a Brand Plan 9 how to formulate your Marketing Plan 9 building competitive advantage 9 developing a communication strategy From strategies to tactics 9 inter-relations between strategies and tactics 9 focus on 3 Core Marketing Tactics 9 pricing in a highly competitive environment 9 marketing planning 9 marketing score cards and review principles 9 developing a marketing culture Latest developments in marketing Who can benefit? You currently work in a marketing role and have several years marketing or business experience. You have already carried out the analysis of your current market and defined your marketing goals and plans. This workshop is an opportunity for you to challenge your current level of expertise, improve your analysis, and review your decisions in light of new techniques and approaches. Manchester Jul 7-9 London Apr 15-17 Ref: MK6 3 days £597 + VAT PROGRAMME Foundation principles of strategic marketing 9 key steps to assess the opportunity 9 segmentation and targeting, brand audit From vision to strategy 9 writing a marketing vision Blend your learning experience with the following short e-courses Short e-course title Become Best Friends with the Media Public Relations Write a News Release Code AC129 AC86 AC131 Fee £14.99 £19.99 £14.99 74 bookings & enquiries: 0161 445 2426 training.solutions@cegos.co.uk © Cegos UK 2008 www.cegos.co.uk www.cegos.co.uk
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