Dentaltown November 2013 - (Page 16)
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coach who taught me the proper way to run. People
who run marathons have a high cadence, they lean
forward, and they try not to swing their arms left to
right. Basically, the point I'm trying to make is I raised
my hand. I realized, "I ain't gettin' it done," so I
brought in consultants for my body.
If you're stressed and burned out, it's time to start
getting your body in better shape. I've met thousands
of dentists over the last 25 years and any dentist I've
ever met who had his or her body in shape was never
burned out. Ever. Since I've been training for an
Ironman triathlon, I've been really tuned into a message
board on Dentaltown.com called "Ironman Training"
[Editor's Note: You can view the entire thread here:
www.dentaltown.com/IronmanTraining]. The other
Townies who post on this thread will get up early in the
morning, ride their bikes 50 miles in two hours, come
»
Howard Live
Howard Farran, DDS, MBA, is an international speaker
who has written dozens of published articles. To schedule Howard to speak to your next national, state or local
dental meeting, e-mail jenna@farranmedia.com.
2014
7
FEB
Mount Baker District Dental Society
28
FEB
Oklahoma AGD
14
MAR
Orange County Dental Society
5
APR
Mid Continent Orthodontics
Bellingham, Washington
www.mbdds.org
Oklahoma City, Oklahoma
www.oagd.org
Irvine, California
www.ocds.org
Scottsdale, Arizona
Barbara - 800-374-1330
barbara@tipedge.com
www.tipedge.com
home, shower and get ready for work. The cool thing
is, because they've worked out, they come to work
totally fired up and engaged! Why? Intelligent people
know that even though they weigh 150 lbs., they live
inside a 3.5 lb. brain. The brain has a trillion circuits,
was built by 3.6 billion DNA base pairs, and it's probably the least-taken-care-of organ in the body. People
take better care of their teeth by brushing and flossing
and getting their teeth cleaned every six months than
they take care of their brain. If your diet is horrible and
you don't exercise, don't sit there and wonder why your
3.5 lb. brain isn't working right. It's all connected.
Once you start taking care of your body, then you
can really focus on the remaining three Bs. Along the
same lines as what I've explained previously, when you
start focusing on your business and you realize that
your practice is just not getting it done, guess what?
Raise your hand and hire a consultant! I'm serious!
When I started my practice, right out of the gate I
hired Sally McKenzie. I thought I was doing well, but
Sally McKenzie came in and took us to another level
pretty much overnight. Since then, I've had Sandy
Pardue and other consultants come to my office to
help me figure out the best way to run my practice.
When I talk about consultants, I'm usually asked,
"Well, is it worth it?" Dentistry is a cottage industry
- if you sneeze in dentistry at one end of the ADA
convention hall, everyone knows about it at the other
end of the hall. Consultants cannot make a living in
dentistry by taking money from dentists and providing no value. Every consultant I know has reams of
happy customers. Consultants wouldn't exist if they
didn't work. Believe me, consultants work!
My friend and colleague Dr. Jerome Smith in
Louisiana might have one of the best - if not the best
- operating practices in the profession. I mean, his
practice runs better than a Rolex watch, and he still has
Sandy Pardue come in and consult on a regular basis.
When you ask him why, he just laughs and says, "You
can always do better! It's always a value. I've always
seen Sandy as an investment. She's never come here
once when she didn't bump us up to the next level."
If you're burned out, there's a good reason you're
burned out, and nine times out of 10, it's because of
something you're doing (or not doing). If you're not
taking care of yourself, it's time to hire a coach, and if
you're not taking care of your business, it's time to
hire a consultant. ■
What do you think? Visit Dentaltown.com/magazine.aspx and post your comment under Howard's latest column.
16
NOVEMBER 2013 » dentaltown.com
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Table of Contents for the Digital Edition of Dentaltown November 2013
Dentaltown.com Highlights
Howard Speaks: Not Getting it Done? Hire a Consultant
Professional Courtesy: Painful Advertising
Continuing Education Update
Second Opinion: The Role of Teamwork in the Third Era of Medicine
Deprogrammed Open Bite Can Help with Veneers
Bruxism Worse with Splint
Corporate Profile: Burbank Dental Laboratory
Product Profile: Eaglesoft 17
Debunking the Social Stigma of Stress
The Personal Side of Stress
In Your Face: Facing the Realities of Stress in Dentistry
When Tragedy Strikes: How to Prepare for and Recover from a Natural Disaster
The Latex Problem: It’s More Complicated Than You Think
Why Dentists Require Specific Exercise
How Much Money Can You Make When You’re Dead?
Denture Stabilizations with Small-diameter Implants
You Should Know: CrownMen
Product Profile: Synergy
Product Profile: NuSmiles ZR
Continuing Education: The New Evolution of Chariside CAD/CAM Technology
Ad Index
In This Issue: Dry Brush Inside Bottom Teeth First
Perio Reports
Dentally Incorrect
101 Ways to Reduce Stress
Achieving Goal Congruency
Dentaltown November 2013
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