Dentaltown November 2013 - (Page 65)

overcoming disaster feature » Data Back Up Emergency Plan As basic as the Tooth Fairy is to kids Our Basics Deliver... by Jim Higgins, founder and CEO of Solutionreach With the myriad tribulations dental practices will encounter postdisaster, data back up should not be one of them - not now, when cloud-based solutions are easily accessible. However, dental practices do need an emergency plan for contacting their patients in addition to recovering sensitive information. In the wake of Hurricane Sandy, patients of Dr. Michael Masella's New Jersey dental practice could have faced that frustrating scenario. Fortunately, access to Dr. Masella's schedule and patient information remained available through the cloud-based Solutionreach platform that his office was using. Though he couldn't contact patients himself due to the lack of power, Dr. Masella's representative at Solutionreach immediately sent out customized messages in his name, rescheduling appointments and conveying his support. When most dental offices were unable to reach their patients, Dr. Masella maintained communication while his office was forced to shut down. His patient relationships were enhanced, and the financial impact of the storm was mitigated by his ability to get them back through the door as soon as possible. Electronic correspondence even allowed him to see patients who couldn't communicate with their regular dentist in the weeks after the superstorm. Dr. Masella's communication platform didn't charge for extra services, so he didn't have to worry about increased costs for mass messaging or utilizing emergency support. With the right tools, you can keep your patients covered and your practice safe - even in the face of disaster. learned how important it is, as you remodel, as you purchase equipment, to make sure you contact your insurance agent and update your insurance policy. We remodeled and it didn't even cross our minds that it was something important - but it is huge." The Fitterling's fellow Joplin dentist Dr. Menke echoes their advice: "Audit your policies; it is much more expensive than you think to replace everything in your office. Once you go through and inventory - not just dental, but office, maintenance and consumables - there can be very significant expenses. Make sure replacement values are correct and do an audit of replacement costs for everything... down to the last paperclip." Dentaltown Magazine's financial guru Doug Carlsen confirms that "you, your front desk person, and your business liability and property agent should go over your coverage once a year or after any remodel." He advises to check for changes or additions such as: * Imaging equipment: X-ray units, sensors, panorex * Dental operatory equipment: delivery units, chairs, overhead lights, computers, iPads, computer screens continued on page 66 For more information about Copalite Varnish and Solvent, go to www.temrex.com or phone 1-800-645-1226. FREE FACTS, circle 21 on card dentaltown.com « NOVEMBER 2013 65 http://www.temrex.com http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown November 2013

Dentaltown.com Highlights
Howard Speaks: Not Getting it Done? Hire a Consultant
Professional Courtesy: Painful Advertising
Continuing Education Update
Second Opinion: The Role of Teamwork in the Third Era of Medicine
Deprogrammed Open Bite Can Help with Veneers
Bruxism Worse with Splint
Corporate Profile: Burbank Dental Laboratory
Product Profile: Eaglesoft 17
Debunking the Social Stigma of Stress
The Personal Side of Stress
In Your Face: Facing the Realities of Stress in Dentistry
When Tragedy Strikes: How to Prepare for and Recover from a Natural Disaster
The Latex Problem: It’s More Complicated Than You Think
Why Dentists Require Specific Exercise
How Much Money Can You Make When You’re Dead?
Denture Stabilizations with Small-diameter Implants
You Should Know: CrownMen
Product Profile: Synergy
Product Profile: NuSmiles ZR
Continuing Education: The New Evolution of Chariside CAD/CAM Technology
Ad Index
In This Issue: Dry Brush Inside Bottom Teeth First
Perio Reports
Dentally Incorrect
101 Ways to Reduce Stress
Achieving Goal Congruency

Dentaltown November 2013