Dentaltown December 2014 - (Page 118)

product proﬁle feature Patient News Dental Marketing that Grows Your Practice Newsletters work. The team at Patient News has been making this statement since they launched their dental marketing company more than 21 years ago. Now a 2014 comprehensive six-month study has proven that not only do newsletters work when it comes to patient acquisition, they drive 70 percent more new-patient calls than postcards. The study was conducted in 300 unique demographic markets across the country and touched more than 4,000,000 consumers. The head-to-head newsletter-to-postcard battle pitted the same content, the same imagery, the same offers and targeted the same recipients. The study proved that for every ten calls a postcard generates, a newsletter will generate 17. That's signiﬁcant. It also makes perfect sense. Women make over 90 percent of dental buying decisions and they need quality information and conﬁdence-building before committing to a high-value service like dentistry. And it's not just women. According to the Custom Content Council, 73 percent of people prefer to get information about a business in a collection of articles rather than in a traditional ad. While the change in economic conditions and increasing competition from solo and group practices has elevated the interest in patient acquisition services, there's more to Patient News. They've been helping dentists grow their practices with a wide variety of marketing solutions for both new-patient acquisition and patient retention. This means they've worked with thousands of dentists, have unlimited dental content that has been reviewed by dentists just like you, they understand our industry and understand that every practice is unique. To summarize the advantages of Patient News: 1. Their process-It's a complete and thorough marketing system from acquisition to retention that includes identiﬁcation of individual goals, list development, distribution, tracking, team training and ongoing analysis for continuous improvement. They're a true business marketing partner. 2. Their depth of content-Creating and curating relevant and valuable content for the dental consumer is at their core and is a key ingredient to the success of their clients. 118 DECEMBER 2014 » dentaltown.com 3. Their results-Educational content assists dentists to communicate with patients and prospects without selling. It's delivering information that drives the desired patient behaviors. 4. Their service-Clients receive a 100 percent satisfaction guarantee for excellent service and product quality. They boast an NPS (Net Promoter Score) rank of 86, putting them in the same category as companies like Amazon and Zappos. As compared to 70,000 organizations, they've been awarded Top 100 Employer status four times, and with average staff tenure at nine years, clients receive real-time expert advice and support delivered with honesty and professionalism. Finding Patient News was like a dream come true. I love the idea of giving them a call " and having it 'done.' The phone rings off the hook all month long and the fact that the results are trackable is icing on the cake!" -John Geren, Marketing Director (Dr. S. Nechamkin, Sherman, Texas) There are other suppliers that do some of what they do, but none do all of what they do. Patient News offers a proven, reliable and trusted system that helps dentists gain and secure important market-share, increasing new-patient growth and practice value. At Patient News, it's their company-wide goal to ensure their clients stand out in their respective communities. They are committed to their clients' success and work tirelessly to provide products and services that build and strengthen doctor-patient relationships. ■ For more information or to request a free marketing portfolio, call 877-980-0080. http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown December 2014

Dentaltown.com Highlights
Howard Speaks: Saving the World One Tooth at a Time
Continuing Education Update
Professional Courtesy: New Equipment Can Buy Happiness
What Is The Youngest Age That You Have Put Someone in Dentures?
Dental Tourism
I Love White Fillings Without Tints –Am I a Quack?
Townie Choice Awards 2014
The Pain of Broken Appointments
Financial Timelines for Any Age Doc
Bulk Fill Optional Restorations
Continuing Education: Simplifying the Denture Process with Gothic Arch Tracers
Are You Using the Best Cement for the Job?
Ad Index
Product Profile: LSK Chairside Shade Guide
Product Profile: SmartBox
Poll: Oral Systemic
Product Profile: Patient News
Industry News
Perio Reports
Dentally Incorrect

Dentaltown December 2014