Dentaltown September 2014 - (Page 92)

practice management feature Steps to a NEW NORMAL IN YOUR PRACTICE Because team drama, irksome patients and all-consuming stress should be the exception, NOT THE RULE. by Jen Butler, MEd, CPC, BCC Get in a room with more than two dentists and they will quickly share about their perceived normalities of dentistry: * It's normal to work with patients you want to punch in the face. * It's normal to have team drama. * It's normal to have to deal with people who complain about cost. * It's normal to lose sleep, lose weight, lose hair and lose relationships. * It's normal to be so burned out you'd rather quit dentistry and join a circus than put up with one more day! Wait! Why give up everything you've worked so hard for just because you believe there are certain inherent truths about dentistry? What if it's all a lie? What if these are other people's truths and they don't have to be yours? What if there is a new normal waiting-one where you love what you do and are energized and passionate about who you do it for? There are four steps to creating this new normal. The ﬁrst step is all about you, which takes some self-reﬂection and a lot of honesty. A strong business is built around the strongest product, and that is you, the doctor. The second step is taking a hard look at your practice. How you critically look at your practice, its environment and your team determines its growth. Step three is all about the law of attraction. This law basically states, "What you know, understand and focus on, you attract." Attracting your ideal patient means you want to get into the lives, heart and head of your ideal patient so you can successfully connect with them on their level. Step four is all about asking yourself speciﬁc questions that will help you pinpoint exactly where your ideal patient is and how you plan on attracting them. Step 1: It's About You "Why" is the Key Author Simon Sinek says it best: It's not what you do but why you do it. There is one thing patients have that you want-their loyalty. Think about it. You get money from patients all the time, no biggie. You get patients to say yes every day, but there is no signiﬁcant move in your ﬁnancial numbers. You get new patients every month, maybe every day, but you are still looking to take your practice to the next level. What is missing? Loyalty. continued on page 94 92 SEPTEMBER 2014 » dentaltown.com http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown September 2014

Dentaltown.com Highlights
Howard Speaks: How to Successfully Integrate CAD/CAM
Professional Courtesy: Your Employees Earn More than They Think They Earn
Continuing Education Update
Making a Smile Match a Lateral— Another KOR Believer
What’s the Latest in Digital Impressions in 2014?
Pinhole Surgical Technique— My First Case
OSHA Compliance for the Dental Office
DEBTrimental to Your Health
Continuing Education Gap Management Around Immediate Implants
How Gum Shortening Can Improve Your Aesthetic Restorative Results
You Should Know: Dental R.A.T.
Sub Gingival Class III and IVs: A Way to Overcome the Challenge
Practice Management
Gain Control over Broken Appointments
Patient Engagement by the Numbers
Product Profi le: DentalMarketing.net
4 Steps to a New Normal in Your Practice
7 Tips to Grow Your Practice Using Social Media
Product Profi le: Q-Optics
New Products
Industry News
Ad Index
Buy Your Own Equipment?
Perio Reports
Back to School Shopping
Dentally Incorrect

Dentaltown September 2014