Dentaltown September 2014 - (Page 96)
marketing
feature
by Dave Kerpen
G
one are the days of using the Yellow Pages, Valpak and
direct mail to successfully market your practice. Today,
savvy dentists use search marketing, SEO and various social
media platforms to market their practices.
There are more than a billion people on Facebook, including
more than 175 million Americans, or one in two adults.1 Twitter recently surpassed 400 million accounts2 and LinkedIn boasts
more than 200 million users.3 Many dentists are trying to take
advantage of these trends, but few are fully reaping the rewards.
For many dentists, the temptation is to use social networks to
promote themselves and broadcast their messages. But if you stop
thinking like a marketer and start thinking like a patient, you'll
understand that the secret to social media is the social more than
the media. It's being human, being the sort of person at a cocktail
party who listens attentively, tells great stories, shows interest in
others, and is authentic and honest. The secret is to be likeable.
Here are seven tips to be more likeable and ensure greater success using social media.
1. Listen first and never stop listening. Before your first
Tweet, search Twitter for people talking about your practice
and your competitors. Search using words that your prospective patients would use. For example, use the words "looking
for a dentist" or "have a toothache" in your town. You'll be
surprised how many people are already looking for you.
continued on page 98
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SEPTEMBER 2014 » dentaltown.com
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Table of Contents for the Digital Edition of Dentaltown September 2014
Dentaltown.com Highlights
Howard Speaks: How to Successfully Integrate CAD/CAM
Professional Courtesy: Your Employees Earn More than They Think They Earn
Continuing Education Update
Making a Smile Match a Lateral— Another KOR Believer
What’s the Latest in Digital Impressions in 2014?
Pinhole Surgical Technique— My First Case
OSHA Compliance for the Dental Office
DEBTrimental to Your Health
Continuing Education Gap Management Around Immediate Implants
How Gum Shortening Can Improve Your Aesthetic Restorative Results
You Should Know: Dental R.A.T.
Sub Gingival Class III and IVs: A Way to Overcome the Challenge
Practice Management
Gain Control over Broken Appointments
Patient Engagement by the Numbers
Product Profi le: DentalMarketing.net
4 Steps to a New Normal in Your Practice
7 Tips to Grow Your Practice Using Social Media
Product Profi le: Q-Optics
New Products
Industry News
Ad Index
Buy Your Own Equipment?
Perio Reports
Back to School Shopping
Dentally Incorrect
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