Dentaltown March 2015 - (Page 72)

crapping mart service proﬁle feature arﬁeld eﬁning won the ownie hoice ward for crap eﬁning. he category was introduced in and since then arﬁeld eﬁning has been voted the winner each year. Dentaltown Magazine editors interviewed ichael herbekow, the director of sales and purchasing at arﬁeld, to ﬁnd out more about why customers are loyal to this company. recious metals reﬁning is like any other industry customers e pect great prices and great customer service, herbekow said. imes have certainly changed over our -year history, but customers still respond to great payouts and unbeatable service, ust like they did in . We are very thankful for the ownie hoice wards for providing this ama ing spotlight and it's e tremely rewarding to see our customers validate our commitment to improving their e perience while putting more money in their pockets year after year. inding a eﬁner ricing atters Getting customers the best payouts in the industry has always been a two-part solution for Garﬁeld Reﬁning. "First, it's all about maximizing recovery and yield," Sherbekow said. "Inexperience, improper technique, or subpar equipment can greatly affect the recovery rate. It's important to remember that when dealing with materials like gold and palladium where every fraction of an ounce counts, little mistakes can have big impacts on returns. At Garﬁeld, we recognize that every shipment is unique and requires its own customized approach. Our highly skilled processors have the experience to properly select the right ﬂux mixture and melting technique for your scrap, which ensures you get paid for all of your metal and not just most of it." Likewise, great pricing is driven by low costs. The most effective way to lower margins is to make up for it in volume. "Most other reﬁners have smaller client bases and larger ﬁnancial pressures, which traps them into either taking shortcuts with your metal or charging you higher fees." Sherbekow said. "Either way, it is the customer who ends up paying the price. When you deal with a long-established company like Garﬁeld, you get the quality that can only come with experience, along with the low costs driven by high volumes and streamlined costs spread out over a century. We believe that every customer deserves the best of both worlds- amazing recoveries and low costs," he added. 72 MARCH 2015 // dentaltown.com aking an Informed ecision For reﬁning customers, knowledge is always power. "Too many reﬁners out there withhold information, avoid tough questions, or make it challenging to get decision makers on the phone, all of which keep the customer in the dark." Sherbekow said. "We know it's a bit unorthodox, but Garﬁeld is so conﬁdent that we actually encourage people to shop around. We believe that properly informed customers make smart decisions and that Garﬁeld will shine in any side-by-side comparison," he added. Asking tough questions is the key. If I were a dentist or lab I would be inundating my reﬁner with questions. Ask the following: Do you have full reﬁning facilities? Why aren't there pictures online? Is the shipping address the same address where my material is being melted and assayed? Can I come for a tour? "It's alarming how many reﬁners won't tell you where their facility is, won't show you a picture, and won't let you come for a tour! What are they hiding?" Sherbekow said. "Ask them detailed questions about their process, how they maximize your recovery, and how they handle palladium. Ask them how long they have been in business and how big their customer base is. Ask them about their turnaround times and their return policy. Then, call us, or better yet, call me directly and I am happy to answer all of these questions and more." I http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown March 2015

On Dentaltown.com
Howard Speaks: 20 Feet from Stardom: Delegate like Jagger
Professional Courtesy: Married to My Profession
Continuing Education Update
Help Me Treatment Plan This Case
CBCT Technology: What Will the Future Bring?
New Luting Composite: Variolink Esthetic
Cone Beam 3D—Is It Really for Me?
Four Digital Marketing Mistakes that Impede Practice Growth
New Products
Poll
From Scaling to Therapy: A Day in the Life of a Dental Hygienist
The Value of a Dental Practice: Why Tracking “Attributable” Expenses Matters
I am Seeing a Lot of HPV Lesions in the Mouth Lately; What is the Protocol, Remove Them or What?
Dental Podcasts: What They Are and How They Work
Service Profi le: Garfi eld Refi ning
CE: Posterior Maxilla Implant Rehabilitation: A Challenging Task
Product Profile: Dentsply Caulking
Women in Dentistry: Intro
Women in Dentistry: Work/Life Balance: Flexibility and Creative Scheduling Go a Long Way
Women in Dentistry: The Lucy Hobbs Project
Women in Dentistry: Female Dentists in Conservative Muslim Nations Face Challenges and Threats
Women in Dentistry: The American Association of Women Dentists: Representing Women from Products to Leadership
Ad Index
Women in Dentistry: Q&A
Women in Dentistry: The Sky's the Limit: Hygienist Turned Entrepreneur Shows What's Possible
Product Profi le: SmartBox
Dentally Incorrect

Dentaltown March 2015