Dentaltown November 2015 - (Page 72)

practice management feature Five Common Web Design Mistakes By Nick Sagona our dental practice probably has a website, but if it's not doing its job of bringing patients in the door, it might as well not exist. So ask yourself: How well is my practice's website working for me as a marketing tool? Most likely, it's doing a decent job-but could be doing better. You don't need to have a super-slick site for it to be effective. But you do want an attractive website that's easy for people to navigate so they can quickly find information. It should also be easy for Google and other search engines to find. And you do want to avoid pitfalls-things that might frustrate users and drive them away from your website. Here are five common mistakes that are fairly straightforward to correct: 1. Poor usability Your website is a reflection of your practice to potential patients, and poor user experience (UX) or user interface (UI) will make a bad first impression. Visitors tend to quickly 72 NOVEMBER 2015 // bounce away from confusing, annoying or disorganized websites. When it comes to your website's UX/UI, you should avoid: * Using pop-ups, audio, video or other intrusive elements * Using a splash or intro screen * Making important information hard to find * Having broken links Remember, the user wants to be in control. Users are frustrated when that control is wrestled away so the website can shove an offer or tidbit in their faces. Besides, that video you may think is so great may not be that great to everyone. Don't start auto-playing it. Let the user decide with a click if he or she wants to see it. I would lump the use of a splash screen in the intrusive category as well. Splash screens take users out of the driver's seat and force them to view something they didn't want to view. Meanwhile, they have to hunt and peck for the skip button. Splash screens frustrate users by putting up a barrier between them and the information they're seeking. The website is meant to provide a user with information, not barriers.

Table of Contents for the Digital Edition of Dentaltown November 2015

HOWARD SPEAKS: Avoid a Perfect Storm: Focus on Infection Control
PROFESSIONAL COURTESY: Suffering from Arithmophobia?
Continuing Education Update
Industry News
Check Out This Broken Implant
Disaster Case— Hail Mary
Internal Marketing Begets Referrals
When to Refer to a Periodontist
Parents in the Operatory: Friend or Foe?
What You Need to Know to Hire the Perfect Hygienist
Space Maintenance: The Right Appliance at the Right Time
Practice Solutions: AMD LASERS
Practice Solutions: Planmeca
Product Profi le:
Adhesives: 60 Years of Clinical and Chemical Improvement
Product Profi le: DEXIS
Misaligned Anterior Teeth Straightened with Direct Composite Bonding
Five Common Web Design Mistakes
You’re a Public-Health Dentist and You Didn’t Even Know It!
Retirement Planning Made Simple
Young Patient Redefi nes the Face of Dentures
New Products
Healthy Mouth, Healthy Body: A Patient Info Sheet
Ad Index
You Should Know: Synergy Dental Partners
Practice Growth Fueled by Technology
The Clinical Algorithms of Rehabilitation
Dentally Incorrect

Dentaltown November 2015