dentaltown poll MARKETING Isn't it helpful to know what other practices are doing? With our monthly poll you can see how other practices operate, what works, what doesn't and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. This marketing dentistry poll was conducted Sept. 1-17 on dentaltown.com. Do you send communications to your patients (other than appointment reminders)? 4 2 % 5 8 % Yes No Do you send a note to current patients who refer new patients to your practice? 54% 46% Yes 32% 71% No What changes have you seen in new-patient numbers in the past 12 months? Stayed about the same My approach to marketing has changed significantly since I opened my practice. 39% Increase 29% Decrease 29% True How many new patients do you see each month? 22% 22% 26-40 41+ 24% 32% 0-10 11-25 False Have you updated your practice website in the past six months? 10% 44% Yes 46% I don't have a practice website No Continued on p. 30 28 OCTOBER 2016 // dentaltown.comhttp://www.dentaltown.com http://www.dentaltown.com