Dentaltown New Grad Edition 2016 - 43
Luke Wolniak, DDS
Townie name online: LDubbs
Overland Park, Kansas
If you could go back and do something
differently during the startup process,
what would it be?
Create a concise vision for your brand and identity. Write it all
down, even the verbiage you'll use and the music you'll have playing.
The experience that you present to patients will be what builds value
in their minds. As a startup, you need to impress and capture each
person who comes through your door.
I wanted my practice to be a reflection of me, my services, my
personality, my skill and my care, so I chose to create a lot of content
myself. Our brochures, mailers, website content and manuals were all
made from scratch. I didn't like the stock or generic stuff that was flying
around town. I sought out videographers, photographers, designers,
and printers and created new content. Much more economical this
way, but it takes longer to vet everyone. But the connections, trust
and relationships I made with these people are paying dividends now.
What were the top products or services you used or
discovered when starting up your practice?
Fiverr. A jungle's worth of design services at a fraction of the
cost. Logo, brochure, video intros, templates. You name it, they do it.
Craigslist. Use It. My best source for employees, freelance videographers, photographers, printers, etc.
Open Dental. Logical, straightforward, outstanding and reliable
support. Do it.
VOIP through Nextiva. Negotiate with them and you will end up
saving a ton on phones if you have adequate bandwidth. I have three
lines, unlimited calls, hunt groups, call forwarding, logs, fax and can
change my numbers to track-all for a great price.
ROKU Streaming Player. Patients love Pandora/Netflix/ESPN/
Amazon video. So inexpensive, yet such a nice touch.
What was the biggest challenge you faced in starting up
a practice?
The hardest part is wearing all of the hats and understanding the
responsibilities of them. You hire, you fire, you train, you set goals,
Continued on p. 44
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dentaltown.com \\ NEW GRAD 2016
43
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Table of Contents for the Digital Edition of Dentaltown New Grad Edition 2016
What Is Dentaltown?
On Dentaltown.com
Howard Speaks
Professional Courtesy
Continuing Education Update
Industry News
Message Board: Practice Managment
Message Board: General Dentistry
Catch the Wave
Running the Numbers
(Your Own) Practice, Made Perfect
The Real Access to Care
Ad Index
Changes in the Dental School Landscape
Test Your Reading Comprehension
Like Mother, Like Daughter
Once Upon A Time... A New Grad signed a Bad Dental Office Lease
Dentally Incorrect
Dentaltown New Grad Edition 2016 - Intro
Dentaltown New Grad Edition 2016 - Cover1
Dentaltown New Grad Edition 2016 - Cover2
Dentaltown New Grad Edition 2016 - 1
Dentaltown New Grad Edition 2016 - 2
Dentaltown New Grad Edition 2016 - 3
Dentaltown New Grad Edition 2016 - 4
Dentaltown New Grad Edition 2016 - 5
Dentaltown New Grad Edition 2016 - What Is Dentaltown?
Dentaltown New Grad Edition 2016 - 7
Dentaltown New Grad Edition 2016 - 8
Dentaltown New Grad Edition 2016 - 9
Dentaltown New Grad Edition 2016 - 10
Dentaltown New Grad Edition 2016 - 11
Dentaltown New Grad Edition 2016 - On Dentaltown.com
Dentaltown New Grad Edition 2016 - 13
Dentaltown New Grad Edition 2016 - Howard Speaks
Dentaltown New Grad Edition 2016 - 15
Dentaltown New Grad Edition 2016 - Professional Courtesy
Dentaltown New Grad Edition 2016 - 17
Dentaltown New Grad Edition 2016 - Continuing Education Update
Dentaltown New Grad Edition 2016 - 19
Dentaltown New Grad Edition 2016 - Industry News
Dentaltown New Grad Edition 2016 - 21
Dentaltown New Grad Edition 2016 - Message Board: Practice Managment
Dentaltown New Grad Edition 2016 - 23
Dentaltown New Grad Edition 2016 - 24
Dentaltown New Grad Edition 2016 - 25
Dentaltown New Grad Edition 2016 - 26
Dentaltown New Grad Edition 2016 - Message Board: General Dentistry
Dentaltown New Grad Edition 2016 - 28
Dentaltown New Grad Edition 2016 - 29
Dentaltown New Grad Edition 2016 - Catch the Wave
Dentaltown New Grad Edition 2016 - 31
Dentaltown New Grad Edition 2016 - 32
Dentaltown New Grad Edition 2016 - 33
Dentaltown New Grad Edition 2016 - Running the Numbers
Dentaltown New Grad Edition 2016 - 35
Dentaltown New Grad Edition 2016 - 36
Dentaltown New Grad Edition 2016 - 37
Dentaltown New Grad Edition 2016 - (Your Own) Practice, Made Perfect
Dentaltown New Grad Edition 2016 - 39
Dentaltown New Grad Edition 2016 - 40
Dentaltown New Grad Edition 2016 - 41
Dentaltown New Grad Edition 2016 - 42
Dentaltown New Grad Edition 2016 - 43
Dentaltown New Grad Edition 2016 - 44
Dentaltown New Grad Edition 2016 - 45
Dentaltown New Grad Edition 2016 - The Real Access to Care
Dentaltown New Grad Edition 2016 - 47
Dentaltown New Grad Edition 2016 - 48
Dentaltown New Grad Edition 2016 - Ad Index
Dentaltown New Grad Edition 2016 - Changes in the Dental School Landscape
Dentaltown New Grad Edition 2016 - 51
Dentaltown New Grad Edition 2016 - 52
Dentaltown New Grad Edition 2016 - 53
Dentaltown New Grad Edition 2016 - Test Your Reading Comprehension
Dentaltown New Grad Edition 2016 - 55
Dentaltown New Grad Edition 2016 - 56
Dentaltown New Grad Edition 2016 - 57
Dentaltown New Grad Edition 2016 - Like Mother, Like Daughter
Dentaltown New Grad Edition 2016 - 59
Dentaltown New Grad Edition 2016 - Once Upon A Time... A New Grad signed a Bad Dental Office Lease
Dentaltown New Grad Edition 2016 - 61
Dentaltown New Grad Edition 2016 - 62
Dentaltown New Grad Edition 2016 - Dentally Incorrect
Dentaltown New Grad Edition 2016 - 64
Dentaltown New Grad Edition 2016 - Cover3
Dentaltown New Grad Edition 2016 - Cover4
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