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industry news CareCredit Launches Updated Online Advertising Toolkit for Providers CareCredit has announced the availability of its new online Advertising Toolkit. It features professionally designed, customizable assets that can be added to a practice website to promote awareness of financing options with CareCredit. CareCredit research validates the importance of having financing available to patients who are considering health care procedures, products and services. According to a 2014 company-conducted study, cost and financing are bigger concerns with patients and clients (73 percent) than is the actual procedure (70 percent). Of those surveyed, 50 percent went online for information. With this knowledge, providers are increasingly enhancing their practice websites and featuring expanded options and information-such as financing-for their patients and clients. Available at carecredit.com/advertisingtoolkit, the toolkit features an enhanced user experience, new digital banners, buttons and logos, and a payment calculator. 3M Licenses Dental Ceramics Coloring Technology to Dental Direkt 3M recently announced that after winning a patent-infringement lawsuit in Germany against Dental Direkt GmbH involving technology that enables the coloring of ceramic-based dental restorations, Dental Direkt will license this patented technology from 3M. The technology enables the coloring of unshaded ceramics by color-matching dental restorations to the natural color of patients' teeth. 3M has licensed its patents to much of the dental industry, including Dentsply Prosthetics U.S. and Dentsply International, Zirkonzahn GmbH, Wieland Dental + Technik GmbH & Co. KG, Ivoclar Vivadent AG, Metoxit AG, and Whitepeaks Dental Solutions. Industry News The Industry News section helps keep you informed and up to date about what's happening in the dental profession. If you would like to share information in this section, please email your news releases to arselia@farranmedia.com. All material is subject to editing and space availability. dentaltown.com Dentsply Sirona and AvaDent Enter into a Strategic Collaboration Dentsply Sirona has announced a strategic collaboration with AvaDent Digital Dental Solutions to promote, distribute and service digital denture products in the United States. AvaDent is one of the first companies to introduce a digital prosthesis using computer-aided engineering (CAE). CAE goes beyond CAD/CAM fabrication by developing sophisticated, scientific algorithms to create a comprehensive digital platform. This digital platform drives a level of control and consistency never before possible, while ensuring that all clinical protocols are met. Tom Leonardi, Dentsply Sirona's vice president of global prosthetics, said that AvaDent's broad portfolio of digital prosthetic options will complement the company's CAD/CAM products. DentalEZ To Discontinue J Family of Patient Chairs by 2017 DentalEZ recently announced that by 2017 the J Family line of patient chairs will no longer be available for sale. The company began phasing out the chairs this July. The J-Chair and the J/V-Generation chair will be available for purchase until the last remaining chair finds its home. Through the end of 2016, DentalEZ will offer incentives for dental professionals to purchase the chairs. The J-Chair is equipped with all of the accommodating features and benefits that dental professionals have grown to know and trust for almost six decades. The back, seat and base positions all adjust independently, and the thinnest narrow back available allows superior access. The J/V-Generation Chair combines all the features and benefits of the J-Chair, and also has the flexibility of a splitback, but with a more modern look, and includes advanced features such as an anatomically correct hip pivot point, and left/right flexibility. The company will transition its focus to further educating dental professionals on the many features and benefits of its NuSimplicity patient chair, an evolved version of the J-Chair. V i sit dent a le z .c om for more information. dentaltown.com \\ SEPTEMBER 2016 93 http://www.carecredit.com/advertisingtoolkit http://www.dentaltown.com http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown September 2016