INSTANT Success Take it from the hottest kitchen gadget, the Instant Pot-customer experience should be key to your marketing plans D o you have an Instant Pot? Even if you haven't bought one, there's a good chance that several people on your team and many of your patients have embraced this popular kitchen gadget. If you ask about it, you're likely to end up listening to a spiel on how the machine changed their life-otherwise sane people suddenly wax poetic about the wonders of an electronic pressure cooker. The Canadian engineering team behind Instant Pot has cracked the secret to successful marketing in the age of social media. They didn't just engineer a new product; they engineered an incredible customer experience that makes a real difference in people's lives. What they learned doesn't apply only to kitchen gadgets. If you adopt their strategy, you can transform your practice into the Instant Pot of dental practices-something that everyone loves, everyone is talking about, and everyone is eager to recommend to their family, friends and co-workers.