Dentaltown June 2017 - 75
by Dr. Ashley E. Boling
Dr. Ashley E. Boling is the owner
and operator of Aspen Dentalbranded practices in Hixson
and Chattanooga, Tennessee,
and Fort Oglethorpe, Georgia.
She graduated in 2010 from the
University of Tennessee Health
Science Center's College
of Dentistry.
in Numbers
M
ost dentists would probably agree that while we leave dental
school with the clinical skills we need to practice our craft, we
aren't always taught what it takes to be a successful practice
leader or small business owner. That was certainly my experience
in the early part of my career.
I began as an associate in a family friend's private practice and bought in as a
partner after one year. However, after months of examining profit and loss (P&L)
statements and truly understanding the costs associated with running a business,
I was stressed and unhappy. I realized that the traditional model wasn't right for
me and decided to dissolve my partnership.
Eventually, I was offered a lead dentist position at an Aspen Dental practice
in Hixson, Tennessee. I learned quickly that one of the benefits of partnering
with the dental support organization (DSO) that handles the nonclinical business
services for the practice was that I could focus my time and talents on patient care
instead of administrative tasks.
Within months I was using my newfound chairside time to turn a profit
by increasing the number of new patients being seen-an average of nine new
patients a day, while my previous private practice averaged only 40 new patients
per month, with a patient base of mostly recall patients.
I purchased the Hixson practice in January 2014 and have subsequently added
two more locations. It wasn't until then that I realized that the DSO allowed me
not only to spend more time focusing on my patients but also to save a ton on the
back end by utilizing its size and network to negotiate better deals on my behalf.
You don't need an economics degree to understand the purchasing power a
DSO can provide, and it can do wonders for an office's P&L statement. Turn the
page to discover some areas where I saw an immediate cost savings:
Discussing DSOs
on Dentaltown.com
For this Townie, joining a dental support
organization was the right career choice.
Have you made a similar career move?
Or is corporate dentistry anathema to you?
To share your story in the comments of
the online version of this article, head to
dentaltown.com/magazine.
dentaltown.com \\ JUNE 2017
75
http://www.dentaltown.com/magazine
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Table of Contents for the Digital Edition of Dentaltown June 2017
On dentaltown.com
Howard Speaks: Drive-Thrus and Dentistry
Professional Courtesy: Planning Ahead
Continuing Education Update
Travel and Learn: Live Ce Events
Industry News
Poll
Message Boards: Rubber Dam Frustrations? Tips and Tricks?
Message Boards: Why So Hard to Make a Good Rpd Framework
Message Boards: Antibiotics After Surgical Extraction
Message Boards: How to Know When Asymptomatic Apical Lesions Need Re-Treats?
Women in Dentistry: (Private) Practice Makes Perfect
Women in Dentistry: Forward Momentum
A Guaranteed Win in Vegas
Laser Education: Science and Safety
What's Your M.o?
Strength in Numbers
Product Profile: Premier
Product Profile: Smartbox Web Marketing
Product Profile: Dentsply Sirona Endodontics
Ad Index
Untangling Web Marketing
Ce: Understanding Survivors of Childhood Abuse
Dentally Incorrect
Dentaltown June 2017 - Intro
Dentaltown June 2017 - Cover1
Dentaltown June 2017 - Cover2
Dentaltown June 2017 - 1
Dentaltown June 2017 - 2
Dentaltown June 2017 - 3
Dentaltown June 2017 - 4
Dentaltown June 2017 - 5
Dentaltown June 2017 - 6
Dentaltown June 2017 - 7
Dentaltown June 2017 - On dentaltown.com
Dentaltown June 2017 - 9
Dentaltown June 2017 - Howard Speaks: Drive-Thrus and Dentistry
Dentaltown June 2017 - 11
Dentaltown June 2017 - 12
Dentaltown June 2017 - 13
Dentaltown June 2017 - Professional Courtesy: Planning Ahead
Dentaltown June 2017 - 15
Dentaltown June 2017 - Continuing Education Update
Dentaltown June 2017 - 17
Dentaltown June 2017 - 18
Dentaltown June 2017 - 19
Dentaltown June 2017 - Travel and Learn: Live Ce Events
Dentaltown June 2017 - 21
Dentaltown June 2017 - Industry News
Dentaltown June 2017 - 23
Dentaltown June 2017 - 24
Dentaltown June 2017 - 25
Dentaltown June 2017 - Poll
Dentaltown June 2017 - 27
Dentaltown June 2017 - Message Boards: Rubber Dam Frustrations? Tips and Tricks?
Dentaltown June 2017 - 29
Dentaltown June 2017 - 30
Dentaltown June 2017 - 31
Dentaltown June 2017 - 32
Dentaltown June 2017 - 33
Dentaltown June 2017 - Message Boards: Why So Hard to Make a Good Rpd Framework
Dentaltown June 2017 - 35
Dentaltown June 2017 - 36
Dentaltown June 2017 - 37
Dentaltown June 2017 - 38
Dentaltown June 2017 - 39
Dentaltown June 2017 - Message Boards: Antibiotics After Surgical Extraction
Dentaltown June 2017 - 41
Dentaltown June 2017 - 42
Dentaltown June 2017 - 43
Dentaltown June 2017 - 44
Dentaltown June 2017 - 45
Dentaltown June 2017 - Message Boards: How to Know When Asymptomatic Apical Lesions Need Re-Treats?
Dentaltown June 2017 - 47
Dentaltown June 2017 - 48
Dentaltown June 2017 - 49
Dentaltown June 2017 - Women in Dentistry: (Private) Practice Makes Perfect
Dentaltown June 2017 - 51
Dentaltown June 2017 - 52
Dentaltown June 2017 - 53
Dentaltown June 2017 - 54
Dentaltown June 2017 - Women in Dentistry: Forward Momentum
Dentaltown June 2017 - 56
Dentaltown June 2017 - 57
Dentaltown June 2017 - A Guaranteed Win in Vegas
Dentaltown June 2017 - 59
Dentaltown June 2017 - 60
Dentaltown June 2017 - 61
Dentaltown June 2017 - Laser Education: Science and Safety
Dentaltown June 2017 - 63
Dentaltown June 2017 - 64
Dentaltown June 2017 - 65
Dentaltown June 2017 - 66
Dentaltown June 2017 - 67
Dentaltown June 2017 - What's Your M.o?
Dentaltown June 2017 - 69
Dentaltown June 2017 - 70
Dentaltown June 2017 - 71
Dentaltown June 2017 - 72
Dentaltown June 2017 - 73
Dentaltown June 2017 - Strength in Numbers
Dentaltown June 2017 - 75
Dentaltown June 2017 - 76
Dentaltown June 2017 - Product Profile: Premier
Dentaltown June 2017 - Product Profile: Smartbox Web Marketing
Dentaltown June 2017 - 79
Dentaltown June 2017 - Product Profile: Dentsply Sirona Endodontics
Dentaltown June 2017 - Ad Index
Dentaltown June 2017 - Untangling Web Marketing
Dentaltown June 2017 - 83
Dentaltown June 2017 - 84
Dentaltown June 2017 - 85
Dentaltown June 2017 - 86
Dentaltown June 2017 - 87
Dentaltown June 2017 - Ce: Understanding Survivors of Childhood Abuse
Dentaltown June 2017 - 89
Dentaltown June 2017 - 90
Dentaltown June 2017 - 91
Dentaltown June 2017 - 92
Dentaltown June 2017 - 93
Dentaltown June 2017 - 94
Dentaltown June 2017 - 95
Dentaltown June 2017 - Dentally Incorrect
Dentaltown June 2017 - Cover3
Dentaltown June 2017 - Cover4
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