Dentaltown May 2017 - 12

howard speaks
column

Continued from p. 10

You read [the articles in Dentaltown], but did you ever
think that maybe it'd be really, really cool to comment
and say, "Hey, thanks for writing this"?
Sharing the love is so important
On that note, I'm excited about a feature
recently rolled out on our website.
Maybe you never thought about it, but
the articles in our magazine are written by
people who are so passionate that, after
work, they could go home to their families,
go out to eat, work out ... but they spend
their "free time" writing. We don't pay the
writers who contribute articles; they do it
because they want to share information
with their peers and friends.
You read the articles, but did you ever
think that it'd be really cool to comment
and say, "Hey, thanks for writing this"?
We've made it easy on our website, with a
comments section underneath each article.
Taking it one step further-and back
to the idea of referrals-you also have the

See Howard Live!
Howard Farran, DDS, MBA, is an international speaker
who's written books and dozens of articles. To schedule
Howard to speak at your next national, state or local
dental meeting, email rebecca@farranmedia.com.

2017

12

JULY 29-
AUG. 1

Pearly Whites conference

AUG.
18-19

Dental Summit Nashville

AUG.
25

Watersedge Dental Lab presentation

OCT.
11

Asteto Dental Labs study group

MAY 2017 // dentaltown.com

Melbourne and Sydney, Australia

Nashville, Tennessee

Ottawa, Ontario

Saddle Brook, New Jersey

option to share what you've read with your
social media followers and friends. With
just one click you can share an article to
Facebook, Twitter, Pinterest, Google Plus
or LinkedIn.
Our site now also shows the number of
times an article has been shared. Imagine if
Facebook didn't have "Like" or "Comment"
capabilities for posts. Even though you had
200 friends, without the "Like" button you
wouldn't know if you were just talking to
yourself in the closet! Luckily, when you post
on the real Facebook you can check later
in the day to get feedback-maybe a dozen
people liked your post, someone added an
"LOL" and someone else said, "Thanks for
sharing." That makes you feel better, which
reinforces the behavior.
We want that for our authors, too-I
wish you would thank the people who write
articles and columns! And I guarantee you
the authors would appreciate it if you went
online and shared their pieces to your other
social media, because the greatest gift a
dentist can give to another dental colleague
is a referral.
And, finally, I'd love it if whenever
you hear a dentist complaining, or feeling
burned out or under the weather, or asking
a question like, "Which bonding agent do
you use?" you'd reply: "I'll tell you what I
use ... and also, what you ought to do is join
Dentaltown." I think it's one of the greatest
gifts you can give another dentist. ■

Check out
Howard Farran's
podcasts!
Listen to free Dentistry
Uncensored with Howard
Farran podcasts about
referrals and marketing-
and pretty much anything
under the sun!-by
downloading them from
iTunes.
http://www.dentaltown.com/blog/54/dentistry-uncensored-with-howard-farran/podcast http://www.dentaltown.com
Table of Contents for the Digital Edition of Dentaltown May 2017
