Dentaltown November 2017 - 59

low overhead. We don't have any fancy or expensive equipment.
We are growing because we are literally too small to fail.
What is your favorite marketing method?
Social media! Hands down, my best marketing is being done
on Facebook. I photograph every case. People are very drawn to
pictures. I have multiple Facebook pages, with more than 20,000
followers collectively. The photos draw people in and they ask
questions, and we direct them to call the office. I also run ads to
get people to the pages. Facebook ads have become much more
competitive over the past 10 years, and we've started to shift over
to Instagram. Which is blowing up. (@mccall_dentures)
What do you think is the biggest problem dentists face today?
Debt. Students are graduating with $500,000 of academic
debt. In 10 years, they'll be graduating with close to $1 million
in debt. Some of them won't make it and will default. Most will
not be able to even look at the option of buying a solo practice or
associating for a solo dentist. Their only option will be to work for
large corporate offices that offer more money than a small practice
could ever compete with. They will also offer better benefits and
CE than their employee docs.

Other top products
Dr. Ryan McCall says: "Thanks to my dear friend
Townie Kevin Lee for the assistance."
BONDING AGENTS
* Poligrip or Fixodent. Whichever is cheapest at Walmart.
* But seriously ...: OptiBond FL from Kerr Dental
for anterior dentition and Class V lesions;
OptiBond All-in-One for everything else.
BRACKETS AND WIRES
* No brackets; wrought wire for clasps.
* But seriously ...: I'm an Invisalign provider.
Any case that's better served by traditional
orthodontics is referred to the right specialist.
CEMENTS
* Krazy Glue for a quick fix of a broken denture tooth.
* But seriously ...: RelyX Luting Cement from 3M.
Calibra from Dentsply for resin cement applications.
CLASS II APPLIANCES
* We usually set out dentures in Class I.
* But seriously ...: Tofflemire holders, Dead-Soft matrix
bands and Wizard wooden wedges from Waterpik,
and Trio rings and matrices and Wave wedges from
Ultradent. I mix and match as I see fit for the situation.
CLASS III APPLIANCES
* Good ol' Mylar strips and Teflon tape.
HYGIENE
* Cavitrons from Dentsply Sirona.
No Oraqix or Arestin in my practice. I do my own
hygiene, which is typically on mandibular teeth.
PATIENT FINANCING
* CareCredit or cash.
TECHNOLOGY
* Two Pelton & Crane chairs.

dentaltown.com \\ NOVEMBER 2017

59


http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown November 2017

Dentaltown November 2017 - Intro
Dentaltown November 2017 - Cover1
Dentaltown November 2017 - Cover2
Dentaltown November 2017 - 1
Dentaltown November 2017 - 2
Dentaltown November 2017 - 3
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Dentaltown November 2017 - Cover3
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