Dentaltown November 2017 - 69

SEE A NEED,
MEET A NEED

corporate
profile

To commemorate the Scheduling Institute's 20-year anniversary and 20,000th On Site Training
delivered, we recap some of its most important milestones, and learned how the company has
evolved to help dentists grow. SI's offerings have expanded as its clients' needs have revealed
themselves. Today, SI offers 23 different team trainings, three levels of doctor coaching and
hosts the largest private events in dentistry. SI is still best known for its original solution, the
New Patient Results/Phone Training System.

by Dentaltown staff

1995
Scheduling Institute founder and
CEO Jay Geier discovers that the
practice he works in keeps losing
potential new patients on the
phone. He creates New Patient
Results/Phone Training System
and sets a record-601 new
patients in one week.

1997
Geier decides to put his system
to work in practices all over the
country and strikes out on his own
to create the Scheduling Institute
(SI) and begin selling the New Patient
Results/Phone Training System as a
"do-it-yourself"
Self Implementation Kit.

1997-2006
Geier expands SI's office from
1,200 to 2,400 square feet and hires
the company's first five employees
to keep up with its growing number
of clients. Today, SI's headquarters
in north Atlanta is 36,328 square feet.

2007
In response to client requests,
SI introduces a new "donefor-you" version of the New
Patient Results/Phone Training
System called On Site Training.
With On Site Training, a trainer
implements the system in a
dentist's office.

Case Study
Dr. Richard Turner
Gray, Tennessee
SI client since 2015
Dr. Richard Turner
describes the early years
in his practice as "a lot of time sitting around
waiting for patients. We tried everything: direct
mail, newspaper ads, TV ads, you name it."
He had opened his practice cold-bought a
building that was a dental practice in the 1980s
and remodeled it. His mindset was strictly on
improving his clinical skills. "I thought, 'If I try to
be the best possible dentist in the world, people
would come to me because of that.' I found out
that's entirely not true," he said.
The early days of the practice were dreary.
Turner didn't like coming to work, patients
weren't happy coming in, and no-shows and
cancellations were very high.
Fast-forward nine years, to when the
practice joined the Scheduling Institute. "It has
absolutely paid for itself in new patients-and
also in the positive change in the staff's attitude
and outlook on things," Turner said.
Before SI, Turner saw about 20 new patients
a month; now that number is consistently more
than 50. The team also lights up when they talk
about how SI has helped them grow personally,
and describe it as "a complete turnaround."
Dr. Turner discusses even more about his
success as a Scheduling Institute client in a
video at sistories.com.
dentaltown.com \\ NOVEMBER 2017

http://www.sistories.com http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown November 2017