Dentaltown September 2017 - 82

dentistry uncensored highlights
partner content

Dr. Howard Farran unearths the truths
about dental sleep programs with
Zyppah founder Dr. Jonathan Greenburg

Z

yppah founder Dr. Jonathan
Greenburg has tried, seen or
heard about pretty much every
dental sleep program on the planet:
He's participated in the development
and launch of several sleep training
programs, and treated thousands
of patients. Greenburg has, quite
possibly, seen everything that dental
sleep dentistry can offer-which made
him the perfect guest for a recent
Dentistry Uncensored with Howard
Farran podcast about working in sleep
dentistry.
Their conversation, recorded in
March, covered the do's and don'ts of
dental sleep, including some pearls
of wisdom about thriving in today's
competitive sleep dentistry market.
Dr. Howard Farran: Dr. Greenburg,
it's my job to ask critical questions
on behalf of my listeners and get

bottom-line answers. I have a good
idea what my members are thinking-I
watch them talk on Dentaltown all the
time-so my questions will be based
on some of the more common threads
I've seen discussed.
From all the sleep programs you've
experienced or taught, what are the
top three lessons you've learned?
Dr. Jonathan Greenburg: For the
dentist who's never treated a sleep
patient, the lessons are much different
than for those who've been to a few
courses and treated patients.
So, first, for my colleagues who've
never considered sleep dentistry or
attended a course, the most valuable
lesson I can share is: Don't wait, don't
procrastinate. There are going to be
patients leaving you for a dentist
who treats sleep. That's the lesson.
If you aren't able to provide a service,

Hear the entire podcast online!
This article includes just some of the highlights of Dr. Jonathan Greenburg's
conversation with Dr. Howard Farran. To download the podcast, watch the video or
read a full transcript, go to dentaltown.com/greenburg-on-sleep.

82

SEPTEMBER 2017 // dentaltown.com

or you don't feel you have the ability
to treat them, they'll seek a second
opinion, and that could open the door
to their sleep dentist becoming their
new general dentist, because helping
a patient get better sleep, in many
instances, is a much better outcome
than working on a crown or a cleaning
... and a lot more profitable, too.
Second, for dentists who are
treating sleep, here's what I've
learned as someone who treats
nothing but sleep patients: Billing
and collecting from medical insurance is a job within itself-the rules
change daily, getting new patients
is a challenge, and more. You need
to be part of a team with shared
information so everyone benefits.
Zyppah created the Sleep Certified
forum to help dentists learn the
things that work in their cities by
asking others who are there. Yes, I
know a lot-but I also learn a lot, too.
Sharing of information is one of the
most valuable lessons. It is a bit of
a culture change, but there is power
in sharing and that's why the Study
Clubs are so popular.
http://www.dentaltown.com/greenburg-on-sleep http://www.dentaltown.com
Table of Contents for the Digital Edition of Dentaltown September 2017
