Dentaltown September 2017 - 83

importantly, success-in dental sleep
for professionals who are just starting
out?
JG: Doing something new without
support is the greatest barrier. There
are all the "what-ifs." That is the role
I designed Sleep Certified to handle,
to answer those "what-ifs," and that's
why our forum is so key. It's like
practicing with the best dentists in
sleep right at your side.
HF: What is Sleep Certified, and how
does it help dentists?
JG: Sleep Certified is an inexpensive, affordable membership
organization designed to fill all
areas of treating snoring and
sleep apnea. It is inclusive,
so you can belong to other
groups and organizations.
It's not about one appliance or one method of
treatment-it's for the
dentists, to allow them
to treat their patients
Dr. Jonathan
at the highest level.
Greenburg
And it's about getting
referrals and growing
the sleep part of their
practice. Of course, there is
much more. The bottom line
is, we priced it so every dentist
treating sleep can afford to be a
Third, and most important: Getting
member and will want to be a member.
new patients is a lot harder than you
HF: For doctors who are treating
think. I've done every type of adversleep and have been to courses or
tising and sales program imaginable.
lectures, what have you created to help
The thing that works best is referrals.
them?
This is what we've done with Sleep
JG: Some of the processes in sleep
Certified-create a solid platform to
are challenging, so Sleep Certified trainprovide referrals of people who need a
ing focuses on those areas. For instance,
dentist to evaluate and treat their sleep
we teach how to eliminate TMJ issues
problems.
and changes in the bite that are major
HF: You have five treatment
concerns when treating sleep apnea.
locations, and sleep dentistry is all
Sleep is also one of the most
that you do. What do you feel are the
profitable areas of dentistry, one of
greatest barriers to entry-and, more
the easiest to treat, and has one of

"

Helping
a patient get
better sleep,
in many
instances, is
a much better
outcome than
working on
a crown or
a cleaning ...
and a lot more
profitable,
too.

"

dentaltown.com \\ SEPTEMBER 2017

83



http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown September 2017

Dentaltown September 2017 - Intro
Dentaltown September 2017 - Cover1
Dentaltown September 2017 - Cover2
Dentaltown September 2017 - 1
Dentaltown September 2017 - 2
Dentaltown September 2017 - 3
Dentaltown September 2017 - 4
Dentaltown September 2017 - 5
Dentaltown September 2017 - 6
Dentaltown September 2017 - 7
Dentaltown September 2017 - 8
Dentaltown September 2017 - 9
Dentaltown September 2017 - 10
Dentaltown September 2017 - 11
Dentaltown September 2017 - 12
Dentaltown September 2017 - 13
Dentaltown September 2017 - 14
Dentaltown September 2017 - 15
Dentaltown September 2017 - 16
Dentaltown September 2017 - 17
Dentaltown September 2017 - 18
Dentaltown September 2017 - 19
Dentaltown September 2017 - 20
Dentaltown September 2017 - 21
Dentaltown September 2017 - 22
Dentaltown September 2017 - 23
Dentaltown September 2017 - 24
Dentaltown September 2017 - 25
Dentaltown September 2017 - 26
Dentaltown September 2017 - 27
Dentaltown September 2017 - 28
Dentaltown September 2017 - 29
Dentaltown September 2017 - 30
Dentaltown September 2017 - 31
Dentaltown September 2017 - 32
Dentaltown September 2017 - 33
Dentaltown September 2017 - 34
Dentaltown September 2017 - 35
Dentaltown September 2017 - 36
Dentaltown September 2017 - 37
Dentaltown September 2017 - 38
Dentaltown September 2017 - 39
Dentaltown September 2017 - 40
Dentaltown September 2017 - 41
Dentaltown September 2017 - 42
Dentaltown September 2017 - 43
Dentaltown September 2017 - 44
Dentaltown September 2017 - 45
Dentaltown September 2017 - 46
Dentaltown September 2017 - 47
Dentaltown September 2017 - 48
Dentaltown September 2017 - 49
Dentaltown September 2017 - 50
Dentaltown September 2017 - 51
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Dentaltown September 2017 - 53
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Dentaltown September 2017 - 55
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Dentaltown September 2017 - 57
Dentaltown September 2017 - 58
Dentaltown September 2017 - 59
Dentaltown September 2017 - 60
Dentaltown September 2017 - 61
Dentaltown September 2017 - 62
Dentaltown September 2017 - 63
Dentaltown September 2017 - 64
Dentaltown September 2017 - 65
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Dentaltown September 2017 - 70
Dentaltown September 2017 - 71
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Dentaltown September 2017 - 73
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Dentaltown September 2017 - 75
Dentaltown September 2017 - 76
Dentaltown September 2017 - 77
Dentaltown September 2017 - 78
Dentaltown September 2017 - 79
Dentaltown September 2017 - 80
Dentaltown September 2017 - 81
Dentaltown September 2017 - 82
Dentaltown September 2017 - 83
Dentaltown September 2017 - 84
Dentaltown September 2017 - 85
Dentaltown September 2017 - 86
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Dentaltown September 2017 - 88
Dentaltown September 2017 - 89
Dentaltown September 2017 - 90
Dentaltown September 2017 - 91
Dentaltown September 2017 - 92
Dentaltown September 2017 - 93
Dentaltown September 2017 - 94
Dentaltown September 2017 - 95
Dentaltown September 2017 - 96
Dentaltown September 2017 - 97
Dentaltown September 2017 - 98
Dentaltown September 2017 - 99
Dentaltown September 2017 - 100
Dentaltown September 2017 - 101
Dentaltown September 2017 - 102
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Dentaltown September 2017 - 105
Dentaltown September 2017 - Cover3
Dentaltown September 2017 - Cover4
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