Dentaltown August 2018 - 14
Are your hygienists conveying and educating? If hygienists stay
in the mindset that their job entails only mechanically removing
tartar and staying in policy, here's what's going to happen: They're
in danger of being not just replaced but eliminated-the human
equivalent of a Blockbuster Video.
See Howard Live!
Howard Farran, DDS, MBA, is an international speaker
who has written books and dozens of articles. To schedule Howard to speak at your next national, state or local
dental meeting, email rebecca@farranmedia.com.
2018
14
What a practice without hygienists looks like
Here's what the three publicly traded companies overseas are
thinking:
"In America, they pay a hygienist $40 to do a $55 cleaning.
You don't have to be a hygienist to set up the room, and you don't
have to be a hygienist to usher the patient from the waiting room
to an operatory; a dental assistant can do that.
"Before the $40/hour hygienist starts scaling, she brings in a
$20/hour dental assistant to record the numbers. After she's done
scaling, the rest of the appointment-polishing, flossing, fluoride
treatment, writing up the notes, dismissing the patient, cleaning
and flipping the room for the next patient-could be done by the
assistant."
These publicly traded companies have done away with hygienists.
Dental assistants set up the room and seat the patients; the doctors
come in and measure the gums while the assistants record the
scores. Then, while the doctors are scaling, they start in the upper
right and go all the way around-examining and diagnosing every
tooth, with the intraoral camera, the scaling and the exam. It's
often about the same amount of time a dentist would spend on a
hygiene check anyway.
But today in America, most of those duties are still done by the
hygienists, who also need to get you to do a hygiene check. They
often wait five minutes for you to get free and do your five-minute
exam-that's 10 minutes, more than 16 percent of an hourlong
appointment.
Sept.
12
State of New York 9th District
Dental Association
Sept.
14
Ohio Dental Association Annual Session
Sept.
21
Patterson Dental
In conclusion ...
Lamplighter Inn and Conference Center,
London, Ontario
The "old days" of how the hygiene department worked in the
1970s and '80s will still work today only if hygienists are helping
pay the bills by transferring their values of what they would or
wouldn't want done to their own teeth and gums. The patients will
listen to these virtuous values and spend their money accordingly
to have teeth just like the hygienists. ■
Crowne Plaza, Suffern
Greater Columbus Convention Center
Oct.
5
14th annual MegaGen
International Symposium
Nov.
2
Harrisburg Area Dental Society
Oct.
24
Asteto Dental Lab
Mandalay Bay Convention Center,
Las Vegas, Nevada
Radisson Penn Harris Convention Center,
Harrisburg, Pennsylvania
Maplewood, New Jersey
AUGUST 2018 // dentaltown.com
http://www.dentaltown.com
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